What to Avoid when Choosing a Marketing Consultant

Running a business can be hard work so you may feel at some point that you need help. A marketing consultant could be just the person but it is a good idea to understand the traits you should avoid when looking to hire someone.

If you feel that your business needs some help then you may be wondering what you need to look for when hiring a good marketing consultant. In some cases it may actually be simpler to highlight the traits that should be avoided to make finding the right person for you that much simpler. In this was you should be able to find someone who understands what it will take to make a success of your business and who can help you find your niche market.

Overly Aggressive Marketing

To run a successful business you need to think carefully about your marketing, however if you come across as too aggressive this can often have a detrimental effect. Your marketing consultant should understand everything regarding your sales but they need to consider other areas as well and should not spend all of their time attempting to sell you an idea if you do not feel it is right. For this reason a good marketing consultant should take everything in steps to ensure that it is what you want and that you are happy with the level of progress that is being made.

You may come across some marketing consultants who are overly aggressive with the way they carry out their marketing which could result in you having a plan that you are not happy with. Therefore if you feel this may be the case or they fail to listen to what you want you should walk away and look somewhere else.

Not up-to-date

These days there are so many different types of marketing that you could pursue and if you want to stay one step above the competition you need to be using the most up to date methods. For this reason it is vital that the marketing consultant you choose knows all about the most modern marketing methods and how they work. If you feel they are not up to speed then look elsewhere.

Lacking Experience

For peace of mind it is a good idea to choose a marketing consultant with plenty of experience so that you know they can achieve what they say. Be sure to check their CV as well as reading client testimonials to be sure that they have done a good job for past clients. Try to choose someone who has lots of experience within your line of business so that they understand the market.

Why Link Tracking is Important for Successful Internet Marketing

Once you have set up your internet marketing it is vital that you keep track of how it is working and if it is as successful as you require. This is mainly because it is not worth spending out money on certain types of internet marketing if they are not generating the sales that you need. Link tracking is the process in which you use software, website logs and other means of tracking to keep an eye on the response that you get.

How does Tracking Work?

These days there are a number of different methods that you can use to track links including services that will actually do the hard work for you; although these will cost you a small fee. However if you wish to do this yourself then services such as Google Analytics may help and can be a great place to get started before spending out money on paid services. In the main you will need to know a few details about the pages you are interested in such as a small piece of tracking code.

You could also try your own version of tracking by creating separate pages that are identical and giving them different names and then linking your various internet marketing pages to these. This is one way to quickly see which pages are being viewed the most and therefore which of your adverts are proving most effective at generating leads.

Why Track Links?

The main reason for tracking your internet marketing is to see how effective your campaigns are and therefore which to continue with and which may need some work. By tracking this information you can create better advertising campaigns in the future and know exactly how to appeal to your niche market. In the long run this can help you save a considerable amount of money on campaigns that are just not working.

So if you want to make your business successful and profitable you must track your internet marketing and find out exactly how many visitors you are getting. It may seem complicated and time consuming to begin with but the results will be worth it!
Or if you aren't sure then try speaking to an internet marketing consultant, they should be able to help.

Search Engine Optimization and Internet Marketing

If you have come across internet marketing before then you will no doubt have heard many people talking about search engine optimization, or SEO, but what exactly does this mean and how can it work for you? Essentially it is a way of being aware of what your potential customers look for online and the way in which they search for similar companies. It is important to understand that SEO is crucial if you want to make a success of your online marketing and make your business profitable.

How to Get Started

Firstly you will need to make sure that you have a website in place for your business and that it looks good and functions well. SEO is a way in which you will set up the internal structure of your website so that it can be easily found in the search engines and by those who want what it is you offer.

This may sound complicated but it need not be. It is important that you pay attention to the keywords and phrases that you use within your site and search marketing as it is by using these that the search engines will rank your website. By ranking as high as possible you have a much better chance of being found since people tend to only click on the first few results that come up when they search. If you aren't sure then contacting a good B2B Marketing Agency should help you.

It is also vital to be sure that the content that you place on your site is interesting, informative and above all of high quality. This is because anything that looks or sounds unprofessional or is not interesting to read will put people off investigating your site further and returning.

Targeting Your Niche Market

When you are thinking about SEO as part of your internet marketing you need to always keep in mind your niche market and who exactly you are targeting. This is important as obviously you wish to attract the people that want your services or products to come and visit you and they will find you much quicker if you know the kind of words and phrases they will search with.

In this way your internet marketing should really take off and you should notice a marked improvement in the number of visitors to your website.

What to Look for in a Business Consultant

Setting up and running a business can be a difficult task, especially if you are unsure of what you are doing. Hiring a business consultant can be a great way to ensure that everything runs smoothly and your business is as successful as it can be.

If you are thinking of setting up a new business but have little experience in this area then hiring a business consultant could be a great way to get help and guidance. They can provide you with invaluable expertise with the aim of helping your business to become as successful as possible. Even if your business is a little more established you could still find that a business consultant is incredibly useful, especially if you are expanding or going through a transition period.

Finding a Business Consultant


Choosing the right business consultant for you needs careful consideration as you are placing some of the success of your business in their hands. For this reason be sure to ask plenty of questions, check examples of past work and see if you can talk to past or present clients to see if they come recommended. Check to see if they have delivered the work on time and that it has been of a high quality. Their reputation as well as their work ethics and ability to deliver what the task has required of them is a crucial factor. It is also important that when choosing a business consultant you find someone that you feel has an interest in your business and that you can relate to on a more personal level.

Working with your Business Consultant

Once you have found a business consultant that you think is suitable it is important that you determine the scope of the work you have and discuss a time frame for this to be completed. It is important that you select someone who can be flexible in accommodating your needs.

Hiring a business consultant allows you to stay up to date with the some of the newest marketing techniques around and will hopefully keep you one step ahead of the competition. Without one you would need to spend a lot of time and effort researching and carrying out your own marketing which is not just time consuming but could work out more costly in the long run. Above all, make sure that the business consultant you select is dedicated to your business to ensure its success in the long run.

Why you Should Consider Hiring a Marketing Expert

Running a successful marketing campaign is vital to attract new customers and increase your profits; however it can sometimes be a little confusing. Hiring a marketing expert can be a great way of ensuring that your advertising runs smoothly.

Marketing and advertising your business is absolutely vital if you want to generate sales and therefore make your business as successful as possible. If you are new to this area then you may find that hiring a marketing expert is a great way to ensure you are making the most of your advertising. No matter if you are a large or small business you can always benefit from the help of a marketing expert to keep you ahead of your competitors and gain plenty of traffic to your website.

How can they Help?

Search marketing companies will use a variety of search engine marketing tools as well as articles with plenty of relevant keywords and link building campaigns in order to generate as much traffic as possible for your business. They should also be able to look after the on page factors to make sure that your website responds well to all marketing efforts. Ways in which a marketing expert might do this include making sure that the content on the site is keyword specific and creating product tags, titles, relevant content and headers based around certain keywords to help build up your customer base..

By hiring a marketing expert and someone with experience in search engines they can help you to generate and build high quality back links for your business. This is especially important if you do not understand or have the time for search engine optimisation as this can form a key part of your advertising campaign. By approaching a marketing expert you can carefully select and target a niche area for your business to increase your ranking in online search engines.

An online marketing expert will also understand the many different advertising techniques that are available to you and be able to guide you as to which ones are most suitable. For instance creating and running a blog can be a great way to increase the traffic to your website and by updating it regularly and using unique, informative keyword rich content it can really boost your sales!

How Your Business Can Succeed With Email Marketing

In 2009 the US Direct Marketing Association (DMA) produced a report: ‘The Power of Direct’, which revealed that every $1 invested in email marketing produced a return of $43.08.

Additionally, Forrester Research, an independent IT and business research company, estimates that the Euro
pean email marketing sector will be worth around £2.15 billion by 2012.
Email marketing is far more than a cheap and easy alternative to direct mail. The fact is, anyone can do email marketing – but not everyone can do it well.

Here are 4 proven ways for creating better email campaigns:

Devise a Secure System for Collecting Email Addresses
Every time your business connects with a customer you should seek to capture their email address. You can do this through your website, via a call centre, surveys, exhibitions, point-of-sale, prize draws and so on.
There are strict rules regarding the keeping of personal data and how you use it. The Direct Marketing Association Email Marketing Council produces Best Practice Guidelines that will prevent you falling foul of the regulations. More information is available at: www.dma.org.uk.

Do make it easy for your prospects to opt-in or opt-out of your mailings. People who sign up to receive your emails/ newsletters/ offers need to be reassured they can unsubscribe easily, with one click of the mouse preferably.

Create an Attention-grabbing Subject Line


Internet marketing is all about satisfying your readers’ short attention span. Also bear in mind that some email service providers will display only the first 38-47 characters of your subject line in a recipient’s inbox – and for mobile devices the subject line is shorter still.
Therefore keep your subject lines short and to the point – and test them repeatedly. It’s often helpful to devise your subject line last – after you have finalised your message.

Keep Your Message Content Relevant

‘Irrelevancy’ has been dubbed the new spam, so make sure what you write is both relevant and engaging for your readers. Try not to think of it as blasting out an email to an entire database, try to picture one single customer that encapsulates your target market and write just for him or her. Personalise your communications as much as possible. For greater impact make sure each email focuses on one single message rather than several.

Sending Emails at the Right Time Can make a Huge Difference to Your Response Levels
A UK market research team analysed over 650,000 emails sent by some 34 companies. The results might surprise you.
Here’s what they discovered about the best and worst times to deliver your emails:
• 10pm to 9am – the worst time to send email (the email equivalent of the ‘black hole’).
• 9am-10am – the second best time for email opening, consumers are happy to be distracted by special offers, live events, and deals on consumer goods.
• 10am-noon – your prospects are focussing on work-related matters rather than opening marketing emails.
• Noon-2pm – somewhat surprisingly, the survey found consumers prefer to spend their lunch break checking out news alerts and online magazines rather than catching up on emails.
• 2pm-3pm – the immediate post-lunch period – again with the main focus on work, the only emails that elicited a response were those relating to financial services.
• 3pm-5pm –workers begin winding down, with more of a focus on their personal situation. Another positive time to send emails relating to property and finance.
• 5pm-7pm – a great time for recipients to receive offers about holidays and B2B promotions.
• 7pm-10pm – the best time to engage your customer: all sorts of communications fair well in this time slot, particularly offers on clothing and special interests. Gym, sports and leisure promotions are exceptionally well received during this period.

How to Improve Your Google Ranking . . . Strategies for Achieving Website Success

You type your business’s name into Google’s search engine and hey presto it appears on your results screen . . . on page 12.

Ouch.

In the mind of your potential customers that might as well be somewhere in outer space because you’re definitely off their radar.
So what can you do about it?

It’s time to consider employing a Search Engine Optimisation (or SEO) strategy.

Search Engine Optimisation might sound technical – the sort of thing only a web developer should be interested in – but in fact it’s based on a simple concept and use of a search engine company such as the Leicester SEO company could be beneficial or using a web marketing company.

Search engines like Google, Yahoo and MSN put the most relevant choices per search at the top of their results page, so their users don’t waste time weeding through thousands of entries to find what they’re looking for.

The search engine companies use bots (robots) or spiders to crawl the Internet examining the context of pages and the quality of their content and rank them accordingly.

For sound SEO, keywords are vital. A keyword is simply a word or term someone might type into the search box in order to find your website, or a single page from it. Have a brainstorming session: write down all the possible terms potential customers might use to find your business. You can test your findings using Google’s AdWords keyword tool.

AdWords reveals how popular your search terms are by listing the number of local and global searches during the past month. It will also offer you some alternatives similar to those you have come up with.

Keep the search engine ‘bots’ in mind, but write for humans!
Ever come across a web page or online article that has been stuffed with a particular keyword to the extent it makes you cringe at every sentence, because the word or phrase in question has been so over-used?

It used to be that unscrupulous web developers could saturate their sites with keywords and fool the bots into giving them a higher ranking. Only now the bots have got savvy and refuse to take the bait!

So build your website for your human visitors (not for bots) and make it as engaging and user-friendly as possible. Remember, ultimately it’s the quality of your content that will determine your website’s ranking.

Another thing to bear in mind is that ‘spiders’ are unable to see Flash-based content, JavaScript content and other so-called ‘rich media’, techie people seem to love.