Tell More . . . Sell More . . . 10 Timeless Copywriting Tips!

1. Plan Your Writing
All successful writers think before they write. What are you selling? What are its benefits? Why should people buy from you? What is your Unique Selling Proposition (USP)?

2. Create a Benefit-Laden Headline
Five times as many people read the headline, over the body copy, so if your benefit isn’t in the headline, then 90% of your audience won’t see it. It really is worth spending time crafting a great headline. One copywriter I know of, won’t start focussing on the ‘body copy’ until he has come up with at least 100 potential headlines!

3. Why AIDA Has Become AIDCA
You’ve probably heard of the Copywriter’s Friend, AIDA, which stands for: Attention; Interest; Desire; Action. In these challenging times, maybe we ought to add Credibility as well. So AIDA has become AIDCA. Following on from your headline, your first paragraph needs to address these points in order.

4. Write Simply and Effectively.
This is not the place to show off with fancy or complicated words. Use simple language. Imagine you are telling a friend about your product, service, or business. Write for an audience of one and your copy will speak to everyone in that target group. And use emotional words rather than intellectual words for added impact.

5. People Buy Benefits.
Your audience is ONLY interested in what you can do for them. The fact that your company has been in business 20 years might add something to your standing, but when it comes down to selling, focus on benefits rather than features. A cosmetic dentist, for example, will focus on the benefits an attractive smile brings, rather than the procedures for fixing crooked teeth!

6. Recognise and Address the Five Basic Objections Your Readers Will Have.
1. I don’t believe you.
2. I don’t need it.
3. I don’t have enough time.
4. I don’t have enough money.
5. It won’t work for me.

Your copy should acknowledge and overcome these main objections.

7. Good layout and type will enhance your copy.
Graphics, fonts and the right layout will make your offer more appealing, but don’t use pretty pictures just for the sake of it. Sub-headings and bullet points are also effective for breaking up copy and making it more readable.

8. Offer a Satisfaction Guarantee
Some businesses are afraid of offering ‘no quibble’ guarantees in case customers take advantage. In fact, the opposite is true. Less than 2% of customers will ever ask for their money back and offering a ‘no questions asked’ money-back guarantee will give your customers added confidence about doing business with you.

9. Testimonials are like Gold Dust
Whenever you buy something on a website like Amazon, don’t you find it helpful that the products and the sellers are customer-rated? This means it’s less likely that you will end up with a product that will disappoint and it also means you can buy from reliable vendors, according to the feedback provided.
Wherever possible, ask your customers for testimonials and feature the best on your website and sprinkled in your sales copy.

10. Tell your readers what you want them to do next.
There’s no point in spending hours crafting great copy if you don’t tell potential customers what to do next! Try to offer as many alternative ways to order from you as is practicable: post, phone, website, fax. Wherever possible include a personalised order form as it’s been proven to increase consumer response rates significantly.

Website copy is important for maximising your opportunity on search engines. If you are looking for SEO Leicester try the SEO Expert.

The Advantages and Disadvantages of Internet Marketing

If you are looking at advertising your business then internet marketing is definitely the way forward. However there are a number of factors that you should consider before taking the plunge!

These days nearly all businesses will have some kind if internet marketing as it is fast becoming the most popular way to keep in touch with people. However the truth is that it is not always as simple as people may first think and it requires a lot of planning to make it successful. For example you need to make sure that you have realistic expectations regarding what you wish to achieve and then plan how you can meet these. One of the benefits to internet marketing is that it is a powerful tool and can really help put you on level ground with some of the larger businesses that are around.

1. Advantages

One of the main benefits to internet marketing and being online is that information about your business and any online shop you may have is available 24 hrs a day, 7 days a week. It also means that customers from all over the world and not just locally can see what it is you do.

Internet marketing can be incredibly cost effective as the cost of sending emails is virtually nothing when you consider the quantity you can send. This will work out much cheaper then sending newsletters by post!

Another advantage is that you can update the subscribers that you have immediately via email. Any visitors that click on to your website will also have the most up-to-date news and offers; providing of course that you take the time to update this regularly!

2. Disadvantages

Of course online marketing is not completely free and you will need to factor in the cost of software, hardware, and designing and maintaining your website. The more of this you can do yourself the cheaper it will be.

Not everyone will want to buy online or for that matter will have a computer so you will still need to pay care and attention to other forms of offline marketing.

There is a great deal of competition within the business world and especially during the current economic climate. You will therefore need to make sure that all of your internet marketing such as websites, adverts etc all rank highly in searches. To help you with your internet marketing an internet marketing consultant will be able to provide the resource and assistance you need.

How to Target your Marketing at the Right People

Marketing can be incredibly effective provided that you are targeting the right people. This short article will give you a few ideas on what you should consider before you get started.

When you are considering how to tackle the marketing for your business venture it can be a good idea to take a look at a number of different areas before deciding which is most suitable. You really need to have a good idea what it is you want to achieve as well as working out who exactly your target market will be. Whether you choose to carry out your marketing online or offline the rules in general will remain the same.

Different Marketing areas

Demographics
The first area that you need to consider is your demographic, which could be for example by age or gender. Consider what it is you sell or do and who would most likely need your products or services. For example if you create and sell items for the baby market then most of your marketing will likely be at females of a certain age rather then those who do not fit within the major age group for having children. Similarly you should understand the lifecycle of a person which indicates that consumers will often require different products or services depending on the stage of life they are at.

Interests
One important area to consider depending on your line of business is aiming your marketing at the correct job sector. If for example your line of business involves building or selling items related to a specific trade line of work then you will only need to contact people who are going to have an interest in what you have to offer. Sending out marketing regarding cheap building materials will be of no interest to someone that works in an office for example. It is also worth considering if your area of business could be considered a speciality and if so targeting your marketing just at those who will have an interest in this.

By adhering to these rules it will mean that your marketing is much more effective and gets to those who will be most interested. It can also help to save you time and money that may have been wasted targeting those of the wrong age group etc. Advice can be sort from marketing consultants who will be able to advise you.

Simple Tips to Improve your Organisational Skills

Running your own business can be time consuming and it can be all too easy to forget commitments. This short article gives you a few tips on the areas you should focus on to make your business a success.

In order to run a successful business it is vital that you are always organised otherwise you could find yourself unsure of what you need to do and missing deadlines. It will also mean that you have greater control of your marketing and advertising to help generate work.

1. Organise your Paperwork

Make sure that your files and your filing system are up to date and where they should be to make finding invoices and job information much simpler. Should you find yourself with a lot of files then you may find that implementing some kind of colour code system may help you to find them easier. Keep all of your marketing paperwork together and updated and make sure that you look through it regularly to make sure that you are offering deals and promotions regularly to attract new custom.

2. Creating Lists

You may not be a big fan of lists but the truth is they can really help to keep you on tract and ensure that all tasks are completed on time. It can be all too easy to forget a task that you needed to do so making a list regularly, be it each morning or each week can help. Be sure to add your marketing onto your list regularly to make sure that you keep on top of adverts etc You might even find that ticking off completed tasks is quite satisfying and that it provides you with the motivation to keep going.

3. Organise your calendar

Having a calendar is vital, especially if you have a lot of commitments or a tendency to forget a deadline or meeting. Make sure that you keep it up to date as soon as you get a new appointment or deadline and set yourself a reminder if you are using your phone or computer. This helps to reduce the chance of being under prepared and allows you to make the best of your business. You could even include updates for marketing to make sure that you keep on top of this important task.

Running Your Own Small Business Franchise

Running a small franchise can be a great way to have your own business but with a little extra security. However it is worth being aware of some of the pros and cons to this type of business.

For those who have decided that they would like a home business or would just like a new business venture, you may find that setting up a small business franchise could be the answer.

It is however worth bearing in mind that with any type of business there are pros and cons and you need to make sure that you handle your marketing well. Be aware though that not everyone is suited to running a small business and you can never be guaranteed of its success, so choose something that interests you and that you will be good at. You should make sure that you always investigate the market thoroughly first to ensure that there is a demand for what you will be offering and minimal competition.

1 The Positives

Often with a franchise business you will be able to begin trading with a short turnaround time although this will depend upon the nature of the business. You should also find that if you have selected a name that is well known this may give you a good head start. The marketing will in many cases be organised and run by the franchise themselves which may include promotions, discounts etc. If you require a supplier for regular deliveries and good deals then being part of a franchise could help finding someone much easier as you have the reputation of the franchise to rely on.


2 The Negatives

Perhaps one of the main problems with this is that you may not have ultimate control of the business and will often need to meet the rules and regulations given to you by the franchise. It is also worth bearing in mind that you will need to give a percentage amount of your sales over to the franchise which means if you struggle one month you may not make a huge profit.

Should you decide that perhaps the business is not for you and is not as successful as you would have hoped, you could find that you have been tied into an agreement and will need to work this before you are able to leave. As far as marketing is concerned you will not be able to have much say in the types of deals or promotions on offer which can be a problem for some people.Choosing the right franchise business which suits you is key. Help from a business consultant could help define the right choice.
You can also find more information and ideas on my marketing ideas blog.

Working With a UK Marketing Consultancy Firm

If you've never considered utilising a marketing company in the UK when trying to improve your business, you may be surprised at what you can achieve. Every business sees success when a campaign is utilised to bring in more clients. However, there are a few companies that believe they can create their own marketing campaign without the need for consultation or advice from marketing professionals. And whilst some businesses will have success with a self-made marketing plan and implementation, most businesses would benefit from a little help.

What Can a Marketing Professional Do for Your Business?

This is probably the first question that comes to mind when a company or individual considers investing in professional marketing services. What can it do for me, and will it really work? There is no simple yes or no answer. It all depends on your desired outcomes for your business. The main outcome most companies want is to increase profits and gain more clients. You may also want to increase your online presence or become better known in your local area. No matter what you need, a marketing consultancy firm should be able to help you meet your goals.

Some of the things a marketer can help you achieve are higher rankings in the search engines for your website, a proactive marketing plan and implementation protocol, greater sales and profits from an increase in business, and the building and managing of an online business. A marketer will also advise you on steps you can take to improve your business, if it's already doing well but could use a little tweaking.

How to Choose the Right Marketer

So once you've decided to use a professional marketer, how do you know which one to choose? It's useful to research a handful of professionals rather than just picking one out of the phone book. Get suggestions from business friends who have had success with a specific marketing firm, and perform some online research to find professionals who offer what you believe you need.

Once you choose a few marketing professionals, start by giving each of them a call. You can easily tell if you want to work with someone by the way they handle themselves on the phone. Do they call you back promptly and seem easy to speak with? Are they in a rush to get you off the phone and move on to the next client, or do they take time to listen to your business concerns? After a short phone interview, schedule a time to meet with them and discuss in-depth their suggested strategy for your business.

The marketer should be willing to listen to your ideas and not just press their own. Make sure everything is agreed to formally. Once you have ironed out all the details, allow the marketing consultancy firm to work their magic.

Small Business Marketing - Trends That Can't Be Ignored

In our current market, changes are being seen everywhere and that includes in small business marketing. Small businesses realize that if they want to be truly competitive they must keep up with the trends and the main aspect of marketing that is getting a lot of attention is social media. Social media has completely changed the way that small businesses relate to their customers. It is becoming more and more obvious that small businesses need to adapt their marketing to become part of their customer's lives instead of intruding on their lives.

Small Business Marketing is Meeting People Where They Gather

Once, marketing meant finding your way into people's lives by intruding into their regular lives - while they were watching televisions, listening to the radio, or even the using the public washroom. It meant finding a way to get in front on them where they couldn't get away. Marketing is changing, though!

Businesses are realizing that there are other ways to get their message in front of people without being intrusive. In order to do that though, businesses have to go where people gather. Today, that means getting involved in social sites. Sites like Twitter and Facebook were created to connect people - old friends, classmates, and family. Businesses have realized that they can interact with people on social sites in a way that is almost like the relationship between friends.

Sharing Information and Giving Advice

Businesses are doing more than just getting a message across on these sites. They are developing relationships with their customers. How? One of the main ways is by sharing information and giving advice. People who interact with businesses on these sites are doing so because the businesses involved have something to offer them.

Businesses are not selling things on social media - instead they are giving away what people really want. They are giving them ways to use their products more effectively, ways to make comparisons, and ways to make decisions. By doing this they are building relationships. By building relationships with customers and with potential customers they are increasing the trust factor, which goes much further than just selling a product.

Small business marketing is taking advantage of every tool at their fingertips and the trends are all pointing at social media. Social media enables businesses to build trust and trust lasts longer than any sales pitch that a company can make. Businesses looking for marketing companies in the UK can find a number of experts to market their business in the UK.