Providing Great Customer Service

It is vital that you provide each and every client with outstanding customer service so that you can ensure they leave feeling satisfied with your work. This article will give you a few key areas to focus on which could see you needing to do less marketing in the long run.

No matter if you are working for yourself or someone else, one thing that you should always remember is that you must provide your client with good customer service. Failure to do so may mean that they choose to take their business elsewhere and may also result in bad reputation for you. By providing good customer service you also help to improve your own marketing as you will often get repeat custom and recommendations. Make sure that when you take on a job you are sure that you are 100% committed to it and carry out the project to the clients specifications.

1.Communicate

One area that you should always try to maintain is your communication with your clients. By remembering to do this your client will feel that their project is in capable hands and they will be able to keep track of your progress. It is important to remember that good customer service and communication go hand in hand.

You should also make sure that you let your client know the hours that you usually work so that they are able to contact you if needs be. It is important to make sure that the client knows exactly how you work and when they can expect the work. In some cases it may be necessary to explain exactly what you will and will not do and when you expect to be paid etc so that everything is completely clear to the client.

2.Be Amenable

If you want to really make a success of your home business then you have to make sure that you cater for a wide range of clients. This can mean being available to travel to meetings or simply answering phone calls and emails as required. Ultimately it really is about going that extra mile to make sure that you provide excellent customer service and commitment to your client.

3.Always Obtain Feedback

This may seem like an obvious one but you would be surprised just how many people with their own business neglect to obtain feedback. This is one of the most important parts of the service as you need to know if you went wrong anywhere and if the client is completely satisfied with the work. By taking the time to do this your client will realise that you are committed to your job and that you care about making sure that they are happy with the standard of work. If you do find that there are parts of your work they are unhappy with then you can rectify this situation. Often this may encourage repeat business and also means you are more likely to receive additional work through recommendations without costly business marketing

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Planning the Budget for your Home Business

Having a budget for your home business is essential to avoid overspending and getting yourself into debt. This article highlights a few key areas to consider to make sure you are prepared financially.

When you first start planning your home business it is important that you make sure you have some sort of budget that you stick to so that you can ensure you will make a profit. It can be all too easy to lose track of your finances and find that you have wildly over spent. Areas that you should think about are mainly the equipment that you need to carry out your job, premises and any extra expenses for marketing.

1. Equipment

The type of equipment that you will require depends mainly on the type of home business that you wish to run. In the main most professions will require you to have a computer, a printer and internet connection as well as any specialist equipment. This is so that you can email clients, carry out marketing and keep on top of your website.

Other professions may also require certain software packages, a fax machine, photo copier or a camera and equipment. It is advisable to have a budget for this and to make sure you stick to it otherwise you could find yourself spending more then you intended.

2. Marketing

This can cost as much or as little as you are prepared to spend. You will find that at some point marketing is an area that you will have to budget for as getting your name out there is incredibly important. Many people decide to have their own website which may cost you some money to set up and maintain. Although creating a website is easy to undertake the hard work begins in then getting your website found by your prospective customers so a samll budget maybe useful to employ an online marketing company.

Others will want to have business cards printed up to hand out to other local businesses and at networking fairs and this will require a budget. It could also be useful to print up leaflets and price lists if your work requires this, so make sure that you factor this and the cost of any postage into your budget too.


It is also worth keeping some money aside for any emergencies that you might find occur. This may be because you are struggling to find work or if you become ill or injured and cannot work for short time.

How Networking can Help your Busines

Networking can be a really great way of marketing your business, as well as meeting people that can offer you help and advice along the way. There are several ways in which you can approach networking and this article will give you a few ideas.

When you set up a home business you will soon realise that there are a number of benefits to networking and therefore marketing your business. You can choose to network either in a more relaxed social environment or more formally at a specific event. The key is deciding which of these two methods you are most comfortable with and which is most suited to your line of work. In this was you can then go on to find more work or pick up information that may be useful to you.

1. Formal networking

When you decide to network on a more formal level it will often be to find potential clients or to meet new colleagues within your line of work. This can seem a little intimidating if networking is new to you but eventually you will relax and find that it can be very useful. There are a number of professional networking events that aim to offer you news and information as well as courses and training. You will also find a number of formal business exhibitions that can offer you a great platform to increase your marketing by meeting potential new customers face to face.

2. Social networking

Depending on your line of work and how busy you are, you may find that social networking suits you much better then the more formal methods above. It can offer you a way to find work, contacts and help and advice for the day to day running of your business.

One great way of online marketing in this way is using forums as they can provide you with a really useful means of social networking online. You will find that people from all walks of life and with different experiences network online and it can be a great way of picking up hints and tips that you may find useful. Look out for forums that are particularly relevant to your line of work as you may be able to find work in this way. You could also try looking at social networking sites online such as Bebo, Facebook, MySpace and Twitter!

Using Link Building to Improve Website Rankings

It is vital for your internet marketing to get any websites you may have to rank well in search engines. This short article will give you a brief introduction to link building and show how it could help you.

Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your sites above those of your opposition. However there is one great way that may help you to improve your internet marketing rankings and this is something that is often referred to as link building; essentially this aids website optimisation.

1. Link Building Explained

You will no doubt at some point have used a search engine to help you find something online so you will understand that the majority of people will often only look at the first couple of pages of results. This means that for those ranking on pages three and lower they will often be overlooked. This is why link building can be incredibly useful as it enables you to raise the ranking of your website to feature towards the top. Although this is often viewed as being a time consuming way of internet marketing, the results make it worth the effort.

Link building essentially refers to the quality, quantity and relevance of the links that point towards your website. For example if a link to one of your websites is included on a variety of other websites then it will be viewed by a search engine as being of more importance. Therefore any link that points towards your website will be helping to raise the popularity of your internet marketing and therefore improve the ranking.

2. How Does this Work?

In general there are two key ways in which you can approach this. Some websites will ask for a reciprocal link which means that they will require you to place a link to their website on yours and you therefore assist each other. However you can also find one way links which do not require any help from you in this way. Some of these sites may charge for their help so it could be worth finding other small businesses or companies in a similar situation and helping each other.

Despite this sometimes being a slow and time consuming process of internet marketing it can provide you with great results and really help you to get more visitors to your websites and improve your business marketing.

Get Your Business Talked About – Start a Viral Marketing Campaign

You can create a buzz around your products and services through viral marketing, although some businesses are more naturally suited to viral advertising than others.

A successful viral marketing campaign always begins with the development of a quality viral, whether it's a video, e-report, image, or interactive game.

Equally as important as creating quality content is seeding your viral ad. Seeding means distributing your content online by placing it within sites, message boards and communities frequented by ‘opinion formers’ – and trusting that they will see fit to ‘pass it on.’

Effective methods of seeding include:
Editorial
Approaching blog and web editors and encouraging them to post your content.
Online distribution
Uploading content to video sharing and viral websites.
Twitter promotion
Encouraging Twitter users with a large following to share the content.
Paid for placement
Paying blog and web editors to share the content.
Forum posting
Posting content on relevant forums.

Six Key Elements of a Viral Marketing Campaign

1. Give away products or services
The word "free" attracts attention, whether it's free software, a free trial, or free report. Alternatively, if you don’t have any freebies available, consider holding a competition to draw attention to your business.

2. Make sharing content easy
Viral content needs to share easily if it is to spread. Alongside the viral content on your website, include an 'Email a Friend' button. If posted on your blog add a line of links to the main social networking sites, such as:
Add to: YouTube | Digg | Furl | Blinklist | Yahoo! | Del.cio.us

3. Design your ad around common motivations
The desire to be popular, liked and cool drives people universally. Design a viral ad that builds on these motivations – and don’t be afraid to use humour where appropriate.

4. Use existing networks to communicate your message
Try to place your message into relevant social networks. Viral marketing companies are particularly adept at doing this as they generate exposure for viral content through placing it on blogs, forums, email newsletters, social networks, as well as video sharing sites.

5. Ensure your business is prepared for large numbers of visitors
Make sure you have enough bandwidth built into your website. There's nothing worse than creating an excellent viral marketing campaign only for your efforts to be hampered simply because your website couldn't cope with the volume of visitors. By the same token, ensure that your staff, systems and stock levels can cope with the extra demand.

6. Utilise other people's resources
Use other people's websites to host your viral content by constructing it so that it offers a benefit to them and their readers. Article submission works in this way, with websites accepting free articles because of the benefits offered to their visitors.

A viral marketing strategy does not have to include all of the above elements, but combining several of them at once will dramatically increase your chances of success. If you are looking for someone to help you with this a consultant who offers outsourced marketing will be able to help.

Is it Worthwhile to Outsource to a Marketing Company?

Hiring a marketing company can be a great idea for a business who wants to grow or sustain themselves but who doesn't want to (or can't) hire their own internal marketing department. Hiring a marketing consultant or company definitely has its advantages, such as: activity based costing, varied expertise, zero commitment, and being able to pay for results. Let's look at each of these areas a bit closer:

Activity Based Costing

Companies have peaks and valleys with marketing. But salaries aren't this way. You have to pay your full-time marketing staff full time, whether there's something big happening or not. Hiring a marketing company could mean that you're only paying for whatever is going on.

Activity based costing is still something you can budget for. But here's a tip:

Having a variable budget may work well in this case though as your activities could bring about a revenue boost that allows you to allocate more money to further marketing efforts that year1

Varied Expertise

Hiring a marketing company or marketing consultants can give your company access to a wide array of expertise. Need help with your website? Need a business plan? Looking for help securing venture capital? By working with a marketing company rather than hiring a marketing person in house, you could access various sources as you need them. A marketing company offers you executives without your having to pay a marketing executive's high salary. And with activity based costing, you can seek out the services you need as you need them.

Zero Commitment

Unless you're signing a specific contract, you generally don't have a level of commitment with a marketing company. Many firms exist that will work with you as and when you need it. It's smart to work on your marketing efforts throughout your whole fiscal year but of course there will be times when you don't need as strong a focus.

This zero commitment set up can be very useful for a small business or a start-up who is trying to hit the ground running but doesn't have a long term plan yet. And, when you work with a contractor, you aren't dealing with labour laws and tribunals if the relationship doesn't work out. You can end a relationship with a marketing company much easier than ending a relationship with a full time employee.

Pay for Results

Some consultancies even offer guaranteed satisfaction, offering you a "pay for results" plan. This can remove the risk.

If activity based marketing costs makes sense to you, start looking for the right marketing company to deal with. The right terms and the right relationship could be a huge benefit to your business.

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Advice from a 21st Century Marketing Company

Are your marketing concepts current? Or are you still stuck on the dark age concepts of the 20th century? Are you even marketing at all? Read on for some tips from a 21st century marketing company that can help you avoid the traps that come companies fall into.

Don't be Out of Touch

A large number of business owners, both large and small, are so busy managing what their business does on a daily basis that they begin to lose touch with the pulse of their industry and the world of effective marketing. Don't lose touch otherwise you could find yourself archaic. Are you using current marketing concepts? Is your company on the cutting edge? Do you know who your competitors are and how they're faring in the current market place? If you don't, it's time to get in touch with what's going on so you don't miss the boat and get left behind --- enabling competitors to woo away your customers.

Don't Get too Comfortable

Beyond being out of touch with what's happening outside the walls of your office, you could make the mistake of getting too comfortable. Don't take customer loyalty for granted. Don't take employee loyalty for granted, either. Companies need to spread their eggs out so that if one or two of their baskets disappears it doesn't crumble their company. The same goes for staff. Are any of your staff members indispensable? Big mistake! Yes, strive for happy employees with great corporate morale but develop cross functional teams so that your company can cope if an employee falls ill, jumps ship for a better offer, or wins the lottery.

Do Your Homework

Is your company using the same marketing methods that you used in 1997? Yikes! Time to gather some business intelligence. Learn about your industry, your competition, 21st century marketing methods, and formulate a plan to get your company caught up! Seek help if necessary.

Get Some Help!

You're probably too busy running your business to focus on marketing. That's why it pays to hire a marketing company who knows 21st century techniques. A marketing company can help you analyse your existing infrastructure, research your niche for trends and gap analysis, and develop a marketing plan that will help your company to move forward with confidence and the tools necessary to compete and thrive in the current business climate.

There has never been a better time to unleash the power of the internet to help you gather business intelligence and appeal to your customers. A marketing company can focus on these things so that you can focus on what you're expert at doing.

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