Advice from a 21st Century Marketing Company

Are your marketing concepts current? Or are you still stuck on the dark age concepts of the 20th century? Are you even marketing at all? Read on for some tips from a 21st century marketing company that can help you avoid the traps that come companies fall into.

Don't be Out of Touch

A large number of business owners, both large and small, are so busy managing what their business does on a daily basis that they begin to lose touch with the pulse of their industry and the world of effective marketing. Don't lose touch otherwise you could find yourself archaic. Are you using current marketing concepts? Is your company on the cutting edge? Do you know who your competitors are and how they're faring in the current market place? If you don't, it's time to get in touch with what's going on so you don't miss the boat and get left behind --- enabling competitors to woo away your customers.

Don't Get too Comfortable

Beyond being out of touch with what's happening outside the walls of your office, you could make the mistake of getting too comfortable. Don't take customer loyalty for granted. Don't take employee loyalty for granted, either. Companies need to spread their eggs out so that if one or two of their baskets disappears it doesn't crumble their company. The same goes for staff. Are any of your staff members indispensable? Big mistake! Yes, strive for happy employees with great corporate morale but develop cross functional teams so that your company can cope if an employee falls ill, jumps ship for a better offer, or wins the lottery.

Do Your Homework

Is your company using the same marketing methods that you used in 1997? Yikes! Time to gather some business intelligence. Learn about your industry, your competition, 21st century marketing methods, and formulate a plan to get your company caught up! Seek help if necessary.

Get Some Help!

You're probably too busy running your business to focus on marketing. That's why it pays to hire a marketing company who knows 21st century techniques. A marketing company can help you analyse your existing infrastructure, research your niche for trends and gap analysis, and develop a marketing plan that will help your company to move forward with confidence and the tools necessary to compete and thrive in the current business climate.

There has never been a better time to unleash the power of the internet to help you gather business intelligence and appeal to your customers. A marketing company can focus on these things so that you can focus on what you're expert at doing.

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Are You A Business Owner Who Wants Help Succeeding? Consider Hiring a Marketing Consultancy

If you want to succeed in business, you have to invest in the future of your company. Very few companies sustain success without the help of professional services once in a while. A marketing consultant could be a great asset to your company and one that pays a hefty return on investment. Consider hiring a marketing consultancy firm that does online marketing. But look at hiring an expert who has practical experience offline as well.

Business Analysis

Do you want help analysing your existing infrastructure? A consultancy firm that has enough experience to consult for online and offline businesses can help you look at what's going right, what's going wrong, and work with you to optimise processes and boost productivity both in house and online.

Website Analysis

Are you leveraging the power of the internet? An online marketing consultant can help you tackle the complexities of internet marketing by analysing your site and optimising it. Get a real feel for what's going right and wrong on your site. Fix what's broken and optimise what's ineffective. Your website could go from being an online brochure to a lead generation and customer communication vehicle that serves as a virtual sales person.

Search Engine Optimisation, Social Marketing, and More

Want more traffic? Online consultants can help you get it. Want to run promotions or contests? Looking to leverage tools such as Facebook and Twitter? A consultancy could help you do that.

Business Plans

Need a plan? Got a plan and want to put it on paper so you can approach venture capitalists or angel investors? Get help putting together a winning business plan and this could make a big difference to your ability to get financing. An expert business plan writer could help you position your business as a great potential investment.

Whether you want to hire someone to help you with your marketing collateral creation, to start a new blog, to have someone deal with your press release distribution or for someone to come in and tell you why you aren't making more money (and then show you how to turn a better profit), a marketing consultant could help. Hire the right consultant and you could grow your business substantially.

Look for someone seasoned in business, well-versed in marketing on the internet, and for someone who's geographically close enough to understand the issues and challenges you face in your local geographical area.

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Picking a UK Marketing Agency - Essential Tips

Are you looking to hire a UK marketing company to help you with your design and marketing? Here are some tips to help you find the right company to deal with.

The Web as Your Guide

Yes, it can be smart to use the web as your guide for just about anything nowadays. As a consumer you can find out a lot of information to help you choose a product or service provider through the internet. Search at your leisure from the comfort of your computer without having to wait for return phone calls. Tip: Deal locally so you don't have to worry about time zones. Sure, it may seem like an overseas company is priced right but do you want to wait for return calls because they're in a different time zone? Do you want to deal with someone in the area of marketing that has no idea what it's like in your geographical area?

Find a local marketing consultancy that has a good online reputation. That's another great thing about the web... it tells a story. You can follow bread crumb trails that lead to professional service providers that tell you how well their work is received. Testimonials, reviews, complaints, kudos...they can all show up online. If you are hiring a marketing agency, try looking up the name of the company and / or the principals to see if they have a good online reputation. Finding a lot of information or published articles could be very telling and help make your decision about whether or not to hire them an easier one to make.

Look at Samples

Does the marketing company have an online portfolio showing website design work or other marketing collateral that they have provided to clients? Or, can they demonstrate their expertise by showing you examples or case studies of other work that they have done? This information can help you determine that you are in face dealing with an experienced company with a proven track record.

Sometimes, you'll want a phone call or a face to face meeting despite seeing everything you want to see online. Speaking voice to voice can be very telling, letting you see whether or not you've found the right person for the job of helping your company with marketing. Once you find the right marketing agency it can make a world of difference in your company's ability to succeed. It can help you focus on what you need to focus on in order to grow and boost profit.

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Marketing Agency Services – Branding

How's your brand doing? Do you have a brand? If you're in business, you should develop a brand. The internet can be a great vehicle for helping with branding and a marketing consultancy could be instrumental in helping your company do this.

Companies that become known by their brand can become the de facto standard for their area or even their industry. Having a customer buy from you once is great. If you do branding right, they could buy from you on an ongoing basis and they could refer you to their friends as well. Creating a brand that becomes recognisable will help you develop strong relationships with customers and vendors in your industry.

Branding isn't always easy. It takes work. Most small to medium sized businesses don't have the resources to dedicate a lot to branding. That's why many seek the help of a marketing agency.

Marketing agencies know what it takes to build a brand. And with the internet, an online focused marketing agency can help you do viral branding that helps you reach your goals faster than with traditional marketing methods. Many tools can be used, such as:

Facebook

Get seen by your potential audience through Facebook fan pages and through Facebook adverts. Facebook is a medium that nearly every successful company uses. If you don't leverage it, you're leaving money on the table. There are smart ways to leverage it, too. An expert can show you the best way to do this.

Twitter

Are you tweeting as a business as of yet? Leverage Twitter and it could do a lot for your branding efforts. A lot of Twitter followers could have a positive impact on your ability to market to new and existing customers. A marketing agency can help with this area sa well.

Content Marketing

Content is king online. Every online piece of content has the ability to help you with your business development. Content can have positive results in terms of search engine optimisation, branding, and can drive new visitors to your site. Written and streaming content together could do wonders.

What's your branding strategy?

If you need help with branding, talk to a marketing agency who is well versed in leveraging the power of the internet for businesses of various sizes. The result could be increased sales and increased market share in your niche and / or geographical area.

Using Google AdWords to Increase Traffic to your Website

If you have been trying to find ways to increase your internet marketing then you may have considered using Google AdWords. Essentially this is a way to help you increase the volume of traffic you receive on your website and can be an incredibly useful tool.

1.Quality Scores

You may notice that the phrase quality score is used but if you are new to internet marketing you may not understand what this means. The areas that are key to having a good quality score are the relationship between your keyword and your advert, the performance of your keywords, the quantity and quality of content related to your keyword on your site and how long visitors spend looking at your site.

2.Keywords

The keywords that you choose for your content are incredibly important so it is vital that you give this area care and consideration. These can be a single keyword or perhaps even a phrase, whatever you select will ultimately depend on the nature of your website and home business. You may be able to carry out free keyword research by using one of the many websites available which can help ensure you select relevant keywords.

Other ways to help increase internet marketing traffic to your site include offering one or more of your competitors an incentive to direct traffic your way or purchasing exit traffic from another website.

3.Check your Ads

If you have placed an internet marketing ad then it is vital that you check on this to see how it is performing. You can use one of many online tools to help track this and check to see the rank of your keywords. This is important since you may discover that your approach is not as effective as it could be and you can therefore make changes as appropriate. Keep in mind that Google will often let you know your average position so there is a chance that your ads could rank well in one area and but low in others.
Online advertising can be expensive if not managed and targetted. An internet marketing consultant can help you to set up an account and show you the best ways to manage your account.

How Tracking Your Internet Marketing Can Help your Business

Running a business can prove to be incredibly expensive, especially in the initial start up period. For this reason keeping track of your internet marketing can be an effective way of finding which of your marketing methods are working the best for you. After all, there is little point wasting time and money if you are not going to see the results from your efforts.

1.Why Track your Advertising?

The first thing you will need to do is work out which methods of marketing are most suited to your business. For example would having a blog be useful or are you going to get more traffic to your site posting articles to directories? Once you have decided you will then need to track how well these methods are working by monitoring hits to your website and/or blog, as well as back links that may have been created from articles and press releases.

This is also applicable if you choose to advertise within newspapers and magazines. One great way to track these ads is by asking people to quote a code when they contact you or adding an incentive for people to use certain links that you have set up. This could be a discount or a freebie.

2.How to Track Advertising

Tracking your internet marketing and advertisements need not be as complicated or time consuming as you may first assume. These days there are a number of programs that you can find online that are designed to help you carry out this task. They quickly and simply allow you to see how many hits you are getting and where you are generating the most traffic from. Although you may feel that this is an additional expense that you could do without, it may work out to be more cost effective in the long run and actually save you money.

It is important to realise that if you plan on carrying out a lot of internet marketing you should also be prepared to track it to see how productive it is proving. Hopefully you will discover that this is essential to the running of a successful business!

How to Make Online Networking Work for You – 6 Top Tips

Many entrepreneurs and business owners are put off using social media to build an online network, because the whole concept is just too overwhelming and time consuming.
Well the good news is, it needn’t be.
There’s a huge gulf between using social media personally and professionally. On a personal note, it might give your ego a boost to say you have 3,000 Facebook followers, but that’s no good whatsoever for your business unless they are the right followers.
In the days before online networking existed, business owners and entrepreneurs would connect through breakfast clubs; chambers of commerce events; conferences and exhibitions. And of course, they still do, although these types of traditional networking venues are reporting a significant downturn in numbers.
Some people would consider it ‘mission accomplished’ if they got rid of their stack of business cards during the course of an event. They would give them out to all and sundry, probably accompanied by a well-rehearsed ‘elevator pitch.’
The savvier among the networking fraternity adopted a more strategic approach: they knew in advance who they needed to connect with, and made it their sole aim. Because online networking is, by nature, time-consuming, you need to remain disciplined and focused.

These 6 Top Tips will accelerate your Social Networking efforts:
1. Create a Social Networking Strategy, alongside your business plan. Few people would dream of starting a business without a business plan to guide them and it’s the same with social networking.
Ask yourself three key questions:
I. What do I want my Social Networking Strategy to do?
Build my brand? Enhance my reputation? Shift more products?
II. Who do I need to connect with to achieve my goals?

III. Where are these people I need to connect with and how do I reach them easily?

Draw up a list of your short, medium and long-term objectives.
2.Another secret to successful networking, is that you should offer ‘value’ without expecting anything back right away. So put loads of free content on your website or blog. For example:

 Ebooks
 MP3 downloads
 Webinars
 White papers
 Training videos & tools

Include anything which establishes you as an expert in your field and which you’re willing to give away for free. Sharing content and giving away value is a great way to grow your contacts organically – which will pay dividends further down the line.

3.When posting to your website or blog, make sure you syndicate your content through StumbleUpon’s URL-shortener ‘Su.pr‘ – which means it will go to StumbleUpon’s 10m-strong users, resulting in 3-4 times more traffic for you!
4.Use split-testing when making contact with people. You can split-test your email headings, content, the time of day you send your messages. Find out what works for your purpose and use it. But keep on testing.
5.Rather than delivering an elevator pitch to introduce yourself, think about creating your own ‘compelling story’ of around 50 seconds you can send viral via social media sites like Facebook and You Tube.
6.Don’t be afraid to reach out to your network for help. Only this week I heard from someone who was planning to go on Dragons’ Den to raise cash for her new business venture. Instead, she ran her idea by a few select contacts in her network and raised all the investment she needed! However, this only worked because she’d built up her contacts over time, established mutual trust – and given away great value first.
You can achieve virtually any goal by networking with the right people. Your network can be one of the most valuable business assets you own, so it’s worth spending some time getting your initially strategy right, for maximum impact and top results!
If you are unsure of how to go about marketing your self through online networking sites an internet marketing consultant will be abkle to help you.