Tips for Online but Local Marketing

Attracting people to your website is good. Marketing is an essential part of achieving online success. But if you’re not marketing to the right people, your efforts will be for naught. Here are some tips to help you target your local market with your marketing efforts: 1. Long Tail Keywords Use long tail keywords in your search engine optimisation campaigns. These phrases refer to local places and niche specialties in many cases and can help you target your local demographic, rather than fight with the much larger competition base trying to rank for short tail keywords. A good example of this is to try to rank for Cheshire pizza parlour, rather than pizza or UK marketing consultancy firm rather than “marketing”. As your competition narrows, your target customer / prospect has more of a chance of finding the thing they seek. 2. Know Your Competition Understanding who you’re up against in the world of online marketing can help you be more appealing to your target market. If you’re a restaurant, you can try to appeal to your local area and try to appear to your biggest competitor’s clients as well. Understanding what your competition may not do well could help you surpass them. 3. Local Directories Getting listed in local directories does several things for you. It helps people browsing local directories find you and it helps search engines connect the dots between your geographical area, your business niche, and your target customers. Directory submissions, particularly when targeted by local geographical area and by niche, can help you improve targeted traffic levels and organic SEO. 4. Lead Capture Local marketing should be about more than waving at your website visitors when they arrive. Try to capture those leads through permission marketing techniques or via a sales pipeline with autoresponder software, for instance. Not only can you work on turning visitors into real customers but if they’re local, this could help you with local referrals as well. There are many things you can do to slowly increase your market share in your area! 5. Social Marketing Social marketing is great for local businesses. They can find people to follow based on geographical area, advertise to their customers, use data mining techniques to learn more about their audience, niche, and competition, and use it to build their brand and strengthen their relationships. If you’re not using social marketing tools such as Twitter and Facebook, you could be missing out! Local marketing techniques can help you grow your business substantially. And if you need help there are consultants who could provide you with a customised strategy.

Half a Dozen Things a Small Business Consultant Could Do for Your Business

You want to succeed in business, especially online. All entrepreneurs who are paying attention to the potential that exists on the internet do. Is it worthwhile to invest in a small business consultant who will help you? Read on for five areas you might hire a consultancy firm to help you succeed in: #1 SEO Search engine optimisation is vital for any business wanting to succeed online. A consultant can help you learn what search engines are looking for when they categorise companies for highly searched terms. You could quickly move ahead of your competition in terms of search engine rankings and this equates to targeted traffic landing on your website. In many cases, that traffic is ready to make a buying decision and your position being ahead of competition could help you get that sale. #2 Process Improvements Another area many consultants are well versed in is in streamlining processes. A skilled consultant has a wealth of business experience that puts him or her in a position to help you see areas where you could reduce redundancies via process automation. Very often an outside source can see areas for improvement and you could see results in a matter of weeks. Process improvement doesn't even need to be extensive to make a difference. You might be surprised with advice given by an experienced professional. Sometimes a few minor tweaks can make a major difference. #3 Missed Opportunities Business owners who run their business like a well-oiled machine may not see potential growth opportunities. They often get caught up in the existing setup. A small business consultant may see quite a few areas that you could delve into. Whether this is in new areas, complimentary products, or getting more business from existing customers, it can all equate to more profit for you. A great part of a growth strategy is to expand on your existing customer base and strengths and a consultancy firm can show you how to do that. #4 Competitive Analyses Analysing competition is something that can help you make wise business decisions. You may not know how easy it can be to actually do this --- especially with the internet. A consultancy firm can help you do this in a way that helps you gather market intelligence that will enable you to forge ahead and win more market share as well as prevent competition from wooing your customers to their side because they do things better than you do. Competitive analysis is essential in the 21st century! #5 Lead Generation Generating new business via leads is a great way to expand. Website visitors, for example, can be turned into a lead. Every single person who visits your website is a potential customer and you can be taught how to take maximum advantage of that. #6 Customer Retention Do you know why some customers jump ship and find someone else to do business with? Your small business consultant can help you market more effectively to new customers but he or she can also help you retain loyalty of your existing customers through relationship management techniques that can help substantially. However you run your business today and however you plan to grow in the future, you can get coaching, business advice and mentoring to help you reach the next level of success. A trustworthy advisor could make a huge difference. Why do it alone when a specialist could help you achieve your goals faster without costing you more time that you don't have. The results could provide a huge return on investment.

Look for a Business Marketing Professional to Help with your SWOT Analysis

Hire a business marketing professional to help perform a SWOT analysis on your business. This analysis can help your business move forward. Whilst your current business team can do it, hiring a business marketing professional to help conduct your SWOT analysis is beneficial. An impartial party reviewing your business to determine your strengths, weaknesses, opportunities and threats (SWOT) can provide a clear, unbiased view of your current performance as well as future prospects. Self-Study Bring in your supervisors, directors or other top people to get a vision of the big picture first. Get their perspective as well as those of key customers and even major vendors. Brainstorm key issues that your business and the marketplace face. Encourage everyone to make comments and suggestions without worrying about any judgment. Observations may include strengths and potential growth opportunities as well as weaknesses and failures. Evaluate all the significant issues that crop up during the brainstorming session and outline potential action plans to address them. Your hired business marketing professional is in the best position to help with the plan of action as they will best know the marketplace and know how to capitalise on strengths and opportunities and minimise weaknesses and failures. Strengths and Weaknesses Strengths are often the easiest to identify and may include a strong financial position, excellent personnel and management, a solid marketing plan and cost-effective production. Weaknesses are often the considered the elephant in the room. You know you have them but don’t want to acknowledge them. However, with the right SWOT analysis, you can tackle those weaknesses and turn them into strengths and opportunities. Weaknesses may appear as insufficient liquid cash to use for expansion of a new product line or poor management and personnel. The products may be outdated or customer service and after-sales service may be ineffective. Poor production schedules and outdated equipment could be contributing factors. Opportunities and Threats Threats are often easy to spot and must be prepared for. It could be in the form of a key employee that leaves for the competition – with full knowledge of your business practices. Price increases from vendors, rate hikes in rent, legislative changes, market recessions and more contribute to potential threats too. Identified opportunities can mean a boost of business for you. Perhaps it is the failure of a competitor’s product line or the addition of a new sales distribution outlet. A new customer base and innovative technologies that lower production costs are additional opportunities. Every business – large and small – should perform a SWOT analysis on occasion to maintain their competitive edge. Once the analysis is performed, a clear plan of action can be put into play. With the help of a business marketing professional who is knowledgeable about the marketplace, your business can take advantage of those opportunities and minimize its weaknesses to avoid failure.

Marketing Companies -3 Secrets of Successful Online Marketing Companies Revealed

Marketing companies can help companies like yours succeed online regardless of your size or your industry. Quite often companies will outsource their marketing tasks, specific campaigns or even their entire marketing function to an outside organisaton either because they don’t have an in-house marketing department or because they want a specialty service. Marketing online is also an area where many companies look for specialised services as well because the internet is ever-changing and it can be difficult to keep up to date with information and strategies for success. Read on for a few secrets that help specialised marketing companies retain their advantage in this area: Content is King Content is a powerful tool online. People want information and articles can provide them with that. Articles can also help you gain strength in search engines so that you get what amounts to free traffic. If you can achieve the top organic spot for the keyword phrases your target audience is searching on, you can get a flow of traffic. Marketing companies know what those terms are for your niche and geographic area and they can help you come closer to achieving it through many techniques including content marketing. Content that contains quality is like cream that rises to the top of search engine rankings. People rank it, search engines rank it, and it will point back to your website and help you in multiple ways. Write good content that’s researched and that is search engine optimised and you will increase your chances of online success. Build Relationships with Your Audience Today’s consumer is highly savvy. They see through gimmicks and they want value. Companies that build relationships with their customers and demonstrate value will be winners. The web provides a massive amount of tools that can help you in this area. Social media, interactive websites, relationship marketing, permission marketing…. All sorts of areas exist for you to build and strengthen a bond with your customers. Analyse Results The great thing about online marketing is the fact that you can so easily analyse what is working well and what is not. Traditional 20th century marketing techniques took ages to analyse but in the 21st century, you can easily analyse results almost instantaneously. This maximises your marketing reach and minimises unnecessary costs. Successful marketing companies who use the web know that content, relationships, and analytics are three of the essential ingredients for success.

Marketing Consultancy Investment Can Actually Save You Money

In a time that’s famous for shrinking profit margins and companies that are unfortunately folding, too many companies take it out on their marketing budget out of fear and the urge to cut costs. But a marketing consultancy investment might be more important now than ever. In fact, the right strategy could mean that your investment provides a huge ROI. Marketing isn’t an expense that should be cut and in fact, it should be considered more of an investment than an expense. The right strategy and the right expert could result in your benefiting whilst your competitors are suffering. Why is a marketing budget vital? Companies need to market to customers during any economic conditions. Customers are still making buying decisions and if you’re in the right sort of business, your product should continue to have demand. If not, you can still thrive by expanding your product line with the right strategy. It’s important to continually deliver what your customers want otherwise they’ll forget about you. Provide value and you could strengthen their loyalty. Delivering the right message to your customers can result in retaining customers during difficult times, times when your competitors could be in wait or could be planning on swooping down to prey on them. If you’re not happy with your current position in your market niche, talk to your marketing company about it. If you’re not dealing with a marketing consultancy firm or if you’re not happy with the results you’re getting from the company you’re currently working with, consider partnering with a new company, one who can help you illustrate your value added proposition to your customers. A consultancy firm can help you analyse the existing market that you’re competing in so that you can make necessary adjustments to ride out economic storms. A consultant can look at your existing business structure and help you make subtle or drastic changes --- whatever is necessary to help you retain customers and grow your business. A firm with expertise in helping businesses succeed can help you find success in your existing market as well as tap into new markets. If you’re marketing online, an experienced company can help you to analyse, measure, and improve your online presence to increase traffic and conversion rates of traffic as well. Don’t make the mistake of cutting costs in the wrong area. Some expenses can be trimmed to save you money but cutting your marketing and advertising budget could ultimately cost you customers. Difficult times call for strategic measures and a marketing consultancy firm can help you turn your investment into a competitive advantage.

What Can A Marketing Consultant Help You With?

If you are considering hiring a marketing consultant to help with one or several aspects of your business, it may surprise you just how many areas a consultant can actually help you with. Some companies outsource all of their marketing needs to a company and some pick and choose specific campaigns or business areas to get help with. In any event, an expert consultant can help you grow and prosper in many different areas, such as some of the categories listed below. Design A marketing consultancy firm knows what sort of design elements will help you appeal to your audience as well as sell more. This applies to overall branding and to brochures and other printed material you hand out but it also applies as well to your organisation’s electronic design elements with your website and electronic adverts. Various elements of design will help you appeal to your customers and prospects and a marketing expert understands how to blend design, colours, fonts, and words to help you maximise your impact on your target audience whilst gaining brand identity. Public Relations Are you managing your reputation? What feelings are your customers left with in dealing with you? Public relations is a vital aspect of running a business. Relating to your public in the right way will help you acquire and retain customers. A consultant can help you develop a public relations strategy that utilises tools and resources that can help you succeed. SEO Paying attention to search engine optimisation is vital for any company looking to succeed in the 21st century. But you’re not an SEO expert. The thing is, SEO isn’t always easy for businesses to take advantage of. You need someone to help you optimise your website in both on-page and off-page so that you can attract the maximum amount of traffic for your marketing spend. SEO also allows you to get traffic with a small budget, versus pay-per-click internet marketing techniques, which can be more expensive. Growth Planning How do you plan to grow your business? A consultant can help you strategise so that not only can you grow but that you can grow sustainably. This can be achieved through uncovering new opportunities as well as cross-selling and repeat selling to existing customers. Hiring a marketing consultant to help you grow your business makes good business sense. There are experts that will help you reach your goals and who will offer guaranteed services that will help you immensely.

Why do business consultant tips include blogging for maximising your online exposure? Learn why a blog is one of (if not THE) best way to market

Business Consultant Tips – Does Your Business Have a Blog? If you could ask a business consultant for a list of what is considered to be some of the best ways to capture the attention of online audiences, most would list building a business blog near the top of that list. Many would say that blogging is one of the best ways to reach your target audience --- regardless of your business type and whether or not you exist online, in a bricks and mortar business, or both. Read on to find out why blogging is such a good idea. Blogs are dynamic. Blogs, by their very nature, incite participation, feedback, and an informal atmosphere that can be business-like and casual at the same time. Companies can communicate and people can interact with the companies. This attracts people to read blogs. They often allow people to make comments and they also allow people to subscribe to receive updates automatically. Blog marketing can be an excellent sales and communication tool. Search Engines love Blogs. When you have a business website, adding a blog to it stops the site from being static. Search engines love sites that provide regular updates and will keep visiting and therefore sending new traffic to blogs. The fastest way to lose ground in search engines is to stop making new pages for your website and a blog allows a business to create pages in the background that do not interfere with the company's branding strategy. You can't change your home page daily so why not add pages in the background that work to your advantage with search engines who will send you free traffic? Make Use of Social Tools. Business consultants agree that social media optimisation is something all businesses should be considering in the current day and age. Blogs can be well integrated with social media optimisation tools so that you can kill two birds with one stone. Companies need to take their online potential audience into consideration and by blogging you can easily do that. It is a relatively low-cost way to keep fresh content on your site that talks about your company and talks directly to customers and target customers. The blog can also serve many other purposes from a marketing perspective as well. If you want help figuring out how to maximise a blog's impact on your business, a business consultant who is specialised in internet marketing can help you figure out: how to attach a blog effectively to your business, how to optimise that blog for maximum targeted traffic and maximum search engine optimisation and they can help you figure what to blog about as well.