Yes you did read that headline correctly.
It seems that the under-utilised and underrated SlideShare
is proving a more effective option for getting products and services in front
of key decision makers, than the much revered professional networking site, LinkedIn.
According to ComScore – SlideShare – dubbed the ‘quiet
giant’ of content marketing, attracts around five times the traffic of other
social media sites including Twitter, Facebook, YouTube and indeed – LinkedIn.
SlideShare offers a convenient way of syndicating your blog
and website content, (in fact any content your company produces), for wider
audience engagement and better SEO results.
What’s more, syndicating content through SlideShare is
really easy to do and your preferred marketing consultant will be pleased to assist
you.
6 Tips For Marketing Content With SlideShare:
Your Title Must Entice
Bland, boring and genetic titles are out! Your SlideShare
titles need to be bold, exciting, intriguing or controversial to ensure they
get attention.
Use Teaser Content and a Call To Action
Who says you have to tell the whole story all at once? Try
providing a flavour of the content in your SlideShare – a taster of what your
prospects will get if they go to your landing page or website and sign up to
your list. (This works well if you provide say the first 25 slides of a
100-slide document, but isn’t so effective for shorter works).
Leverage Other Audiences To Build Your Own
Let’s say your company’s blog has just launched and you are
looking for increased exposure to get more potential clients on board. The
solution: guest blogging. Blog owners are always on the lookout for exceptional
content and your SlideShare content could be just the thing to get your
business noticed.
Data-Driven Content is the Key to Engagement
SlideShare’s fans are professionals seeking quality
information and helpful solutions for their businesses. As such, they are
seeking informed content and statistics (think: charts, graphs, infographics) –
and plenty of them!
HubSpot’s Dan Zarella found that contrary to other types of
social media, the longer the SlideShare presentation the better it performed
(60+ pages ideally).
Design Matters (a lot)
Whilst it could be misleading to suggest that design is more
important that content it is certainly of equal importance when it comes to
persuading browsers to click on your SlideShare over other people’s. An
impressive design coupled with well-crafted content adds up to an irresistible
SlideShare.
Get More Sign Ups on the Spot!
Because you are able to embed links into your SlideShare
presentations, SlideShare allows you the potential to get more followers on
board right away. (SlideShare Pro users can even embed a contact form into
their document). And because SlideShare is a multimedia production there are no
concerns about incurring penalties for duplicate content as with the written
medium.
So now you’ve had a flavour of what online marketing’s
‘quiet giant’ could do for your business, it’s time to get to work. If you
would like expert help and guidance to kickstart your SlideShare marketing
campaign, your friendly online marketing consultant is just a phone call (or
email) away.
It’s no exaggeration to say that using SlideShare to ‘buzz
your business’ and connect with more potential clients could be a very smart
business decision indeed. What’s the betting your competitors haven’t
discovered it yet?
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