Ever been
tempted to stump up $99 to have your website submitted to 1000+ search engines?
If so, you
probably don’t need me to point out what a waste of money it was. You’ve almost
certainly discovered that for yourself already.
Seeing as
the vast majority of traffic is derived from three well-known search engines,
namely Google, Yahoo and Bing, plus a handful of other minor ones, there is
little point submitting your website URL to the remaining thousand or so that
will not bring you any relevant visitors whatsoever.
So, if
buying your way into a thousand search engines isn’t generally a good idea,
when might it be useful to hire the services of a search marketing company?
Quality
search marketing companies can help your business grow exponentially in a
relatively short period of time using three main channels:
Search Engine Optimisation, Social
Media Optimisation
and Online PR.
Let’s look
at each of these key elements in turn:
Search Engine Optimisation (SEO)
Your chosen
marketing specialists will use a combination of content writing, link building
and metadata optimisation to ‘feed’ the search engines, which in turn, will
send you a ton of high quality traffic for you to convert into profitable
leads.
Social Media Optimisation
If you’re not currently using social media
to engage with your target audience, you could be missing out big time. As well
as attracting more potential customers to your site, social media is
increasingly being used to build reputation and source joint venture partners, manufacturers
and suppliers, and even investors.
It therefore makes sense to have your social
media operations fully optimised by a social media marketing expert.
Online PR
If you’ve been in business a while, then you
have almost certainly used press releases as a way of promoting your business.
But have you used web-based press releases? They are the latest way to increase
awareness of your brand and promote your products and services to a wider
target audience.
Of course, you could submit online press
releases yourself, but an experienced marketing professional will add value –
not only by structuring your press release to industry standards – but by
knowing precisely where to submit it, giving your business maximum exposure.
Using an
experienced search marketing company to create and execute a well thought-out marketing
campaign for you, means you will achieve optimum results in the shortest time
possible.
There are
many such experts and consultancies online and the top consultants will include
case studies and testimonials on their website, so you can check out their
credentials before hiring them.
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