It is common to come across a debate regarding which is better – PPC or SEO. In reality, you can do with bringing both of them into your marketing strategy.
But the question is still there – which one should you prioritise? For some businesses, it is a case of bringing an SEO marketing strategy underway, wait some time until it starts generating traffic and then move on to PPC. For other companies, it is the other way around.
Both PPC and SEO have the potential to generate Internet traffic in generous volumes. Nonetheless, anyone trying to maximise their ROI may want to consider running both SEO and PPC campaigns at the same time.
Here is why:
SEO Will Take Time
For starters, even an outstanding SEO strategy takes time to reach fruition. What is more, it’s fundamentally impossible to predict how much time it will take for an SEO strategy to reach a certain result. It will simply take as long as it takes. Meanwhile, there might be a little to no difference when it comes to the traffic your website is able to pull in.
By contrast, PPC is about immediate impact when you happen to need it most. Rather than sitting and waiting to see what happens, your PPC ads will be published both instantly and prominently. While your SEO marketing strategy is working hard to get the job done, your PPC ads deliver a steady and strong stream of traffic.
Paid Ads Will Appear More Prominently
No matter how great your SEO strategy is, you will always play second fiddle to the paid ads. In fact, you are unlikely to reach the top of the search rankings for the most popular keywords. It is important to bear in mind that above all else, Google is out there to make money – that’s a fact. This is precisely why Google gives those businesses who hand over cash priority in the search result listings.
With a PPC marketing campaign, you have the chance to position your ads at the very top of the search results page. If the best you are managing so far with your SEO campaign is tenth position, you may find PPC ads very useful for boosting the traffic to your page. That is also something that can help your SEO marketing strategy – Google considers page hits and visitor numbers into its indexation algorithms. So again, a combination of PPC and SEO wins the day.
Lessons Learned
Lastly, PPC campaigns could be used to learn important lessons for your SEO strategy, and vice versa. By monitoring their respective progress, you will tap into a world of invaluable data for the improvement of both campaigns.
Especially when it comes to keywords data and analytics, a PPC campaign could be worth its weight in gold. Google usually reserves the most valuable insights and data for those businesses willing to pay for it. Therefore, your PPC ads can teach you more about your business audience than your SEO strategy alone.
But the question is still there – which one should you prioritise? For some businesses, it is a case of bringing an SEO marketing strategy underway, wait some time until it starts generating traffic and then move on to PPC. For other companies, it is the other way around.
Both PPC and SEO have the potential to generate Internet traffic in generous volumes. Nonetheless, anyone trying to maximise their ROI may want to consider running both SEO and PPC campaigns at the same time.
Here is why:
SEO Will Take Time
For starters, even an outstanding SEO strategy takes time to reach fruition. What is more, it’s fundamentally impossible to predict how much time it will take for an SEO strategy to reach a certain result. It will simply take as long as it takes. Meanwhile, there might be a little to no difference when it comes to the traffic your website is able to pull in.
By contrast, PPC is about immediate impact when you happen to need it most. Rather than sitting and waiting to see what happens, your PPC ads will be published both instantly and prominently. While your SEO marketing strategy is working hard to get the job done, your PPC ads deliver a steady and strong stream of traffic.
Paid Ads Will Appear More Prominently
No matter how great your SEO strategy is, you will always play second fiddle to the paid ads. In fact, you are unlikely to reach the top of the search rankings for the most popular keywords. It is important to bear in mind that above all else, Google is out there to make money – that’s a fact. This is precisely why Google gives those businesses who hand over cash priority in the search result listings.
With a PPC marketing campaign, you have the chance to position your ads at the very top of the search results page. If the best you are managing so far with your SEO campaign is tenth position, you may find PPC ads very useful for boosting the traffic to your page. That is also something that can help your SEO marketing strategy – Google considers page hits and visitor numbers into its indexation algorithms. So again, a combination of PPC and SEO wins the day.
Lessons Learned
Lastly, PPC campaigns could be used to learn important lessons for your SEO strategy, and vice versa. By monitoring their respective progress, you will tap into a world of invaluable data for the improvement of both campaigns.
Especially when it comes to keywords data and analytics, a PPC campaign could be worth its weight in gold. Google usually reserves the most valuable insights and data for those businesses willing to pay for it. Therefore, your PPC ads can teach you more about your business audience than your SEO strategy alone.
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