How To Turn Your Idea Into A Business

Everyone has a good idea for a business now and then, but how many of us act on them? Sometimes it is the simplest ideas that can ultimately be the most profitable, so if you’ve had a concept rattling around in your head for some time why not try to turn it into a reality? Many people are intimidated by the idea of starting their own business – thinking they are not ‘business people’ – but actually anyone can do it if they have the dedication and patience required to get it off the ground. Here are some of the steps to take:

Understand the Market: Every business idea will appeal to certain kind of market, so the first thing to do is to work out what kind of audience there is for your product or service? Is it something for young people? Professionals? Are you targeting certain kinds of occasions such as the wedding market? Whichever it is, once you have identified your sector you need to understand it. What do customers in this field want and expect? Is there a gap in the market for your idea to flourish, or does it need to be adapted a little to give it that competitive edge? There’s no point wading in there with a new business until you have assessed your chances for success based on market research.

Costing: Now is the time to get down to the nitty gritty, and for this you may need to take some kind of business course if figures aren’t your thing. How much will it cost to manufacture your product or provide your service? It’s no good working out general amounts – you need to be very specific and realistic about the kind of capital you will need. In addition to manufacturing, this should cover marketing and any other start-up costs. You will then need to work out a margin that will cover your costs and ensure you make a reasonable profit. This is about striking a balance between offering a competitive price and making enough money for your business to be viable.

Test It: Before you go into full production it’s important to have a few test runs to see what people think. This way you can iron out any problems or make improvements before you’ve had to invest too much money. Post videos or photos on social media to get feedback or offer free samples to a test audience. If you get enough positive responses, only then can you begin to think about manufacturing on a larger scale. Find a marketing expert to help you at this stage: they will show you how to build up interest in your business so you can really hit the ground running.

Small Beginnings: Even when you do begin to manufacture larger runs of products to sell in your shop or online, it’s always a good idea to start small. Begin by selling a few items or getting a few bookings and this will help you to build up an idea of how much turnover you can expect. If your idea really is good enough then hopefully your sales will grow as word of mouth gets out. But the last thing you want is a warehouse full of goods you can’t sell. Also, keep it simple to begin with. Don’t try to increase your product range until you’ve got the business off the ground. If you find sales are good, then it might be a good idea to start thinking about expanding your range to keep it fresh and innovative.

Launching A New Business? A Marketing Company Can Help You Make Your Budget S-t-r-e-t-c-h Further

When you’re launching a brand new business every penny counts. And without careful budgeting in place, it’s all too easy for your start-up costs to spiral out of control. This isn’t the best way to start a new venture as I’m sure you’ll appreciate.

While there are some costs that are (happily) avoidable because they are not essential to your business, marketing is not one of them.

Marketing is a requirement every business will need to consider for as long as that business exists. Marketing is how the world will get to know of your business. At its most fundamental, marketing will bring about brand awareness and a steady stream of customers. At its extreme it has be known to create fame and fortune too, particularly within the realms of Reality TV. But I digress . . .

Either marketing will be a function you will choose to carry out in-house, or else it will need to be outsourced to an competent individual or company. If you’re not sure what kind of marketing activities would glean the best results for your particular business industry or sector and you don’t have the expertise or resources to market in-house, then assigning your marketing function to a marketing company makes perfect sense.

Employing an marketing company to kick-start your online marketing campaign can benefit you in a host of ways:

You won’t waste time and money carrying out ‘random’ marketing activities that might not be right for your business.

All marketing will be tightly focussed and designed to appeal to your target audience.
Your marketing company will create an emarketing campaign that is within budget and where ‘actions’ are fully accountable and measurable.

Your emarketing plan will contain a number of elements designed to maximise your visibility to potential customers and the media. This ‘marketing mix’ generally works much better than singular marketing activities carried out in isolation, which can result in a lack of momentum.

Your marketing company may be able to obtain discounts from relevant publications and advertising platforms by bulk-buying advertising slots.

Your chosen marketing company will be experts in social media and can arrange for you to have these elements (Facebook, Twitter etc) integrated seamlessly into your marketing campaign (if relevant).

As you have seen, there are many reasons for handing your fledgling business to an marketing company to work their magic.

By teaming up with the right specialists early on, you will ensure that your business starts off on the right foot so to speak, and keeps on heading in the right direction.