The Rise and Rise of mCommerce

 Once again, the extraordinary value and importance of mCommerce has been illustrated in the numbers alone. As of right now, approximately 1.6 billion people are known to be using mobile devices to make purchases online. Or to put it another way, that’s more than 25% of the entire population of the world. 

Not only this, but as the popularity of mCommerce continues to grow worldwide, traditional eCommerce by way of desktop and laptop computers is seeing something of a decline. Nothing particularly dramatic, but a 15% in 2019, compared to the year before. During the same period, transactions originating from smartphones doubled.

Quote these figures to the average business owner and chances are they’ll be anything but surprised. After all, mCommerce didn’t exactly come out of nowhere and nor is it a secret that the modern world is addicted to mobile. But what is interesting is the way in which so many business owners still seem entirely unsure as to how to adapt and engineer their content for success in the mCommerce era.

Smooth and Simple

As a rule of thumb, the key to success when it comes to mCommerce is to deliver a smooth, simple and seamless experience for every customer. Easier said than done, but nonetheless essential.

Speed and simplicity are the two most important attributes demanded by today’s consumer. For example, approximately 65% of mCommerce shoppers are unwilling to wait more than 4 seconds for any given webpage to load. If it takes longer than this, they’ll head elsewhere. When they do, close to 70% stated that they’d be far more likely to go through with a purchase, if the mobile experience as a whole was on-par.

By the end of 2020, total mCommerce value in the United Kingdom alone is expected to hit an incredible £42 billion. What’s more, mCommerce will also account for at least 45% of all online sales – its highest figure to date.

So it’s abundantly clear that mCommerce isn’t going anywhere but skywards for the foreseeable future. Hence, now really is the time to invest as heavily as necessary in creating a premier mobile experience, built in accordance with the following key principles:

• Creativity. However you choose to go about it, your mobile website needs to stand out from the crowd, delivering a strong and true reflection of your brand. It shouldn’t be a generic, watered-down version of your primary desktop website.

• Visuals. Most mobile shoppers expect the kinds of high-quality visuals that make it quick and easy to see what it is that’s on offer and whether or not they want it. Creative imagery having much greater impact than standard stock photography.

• Adaptability. It’s no good to provide a mobile experience that’s outstanding on the customer’s Samsung smartphone and pure garbage on their iPad. Quality mobile web design means ensuring your content and layout can adapt to all devices, without exception.

• Simplification. Ideally, the customer should be able to find whatever they’re looking for and complete the entire purchase process in just a few touches. The slower and more complicated the conversion process, the less likely it is to happen.

• Speed. Last up, capitalising on the value of impulse purchases and generally maintaining the attention of modern audiences means providing a lightning-fast mobile experience at all times. When mobile site speed isn’t up to scratch, it’s game-over.

An Internet Marketing Consultant Can Send Your Business Mobile

Want to know something your competitors don’t?


Want a larger audience for your products and services?

Want to go mobile with your business advertising?

You may be aware of the quiet revolution that is mobile marketing. So why quiet?

Well, although many of us currently use mobile devices to access the Internet every single day, the potential remains relatively untapped in terms of marketing brands, goods and services.

This is great news for someone like you who can recognise the enormous advantages of mobile marketing and is prepared to take action, before the competition wakes up to this exciting phenomenon.

So apart from the relative lack of competition, what are the benefits of mobile advertising?

Huge Audience

Unlike with traditional forms of advertising such as print, TV, or radio ads, which your target audience could easily miss, millions of mobile subscribers could potentially view your marketing content every day.

Pinpoint Targeting

Whereas someone may not open an email for several days (if at all), mobile marketing means that your communication will reach your target audience exactly at the right time and date you want them to.

Multiple Marketing Strategies

Just like with Internet marketing, mobile marketing offers a host of different possibilities for reaching your target audience. You could use text messaging, click-to-call ads, mobile display, paid search advertising, organic search advertising, click-to-map ads – just a few of the many advertising options you could use to target customers.

Niche Segmentation

Mobile marketing allows you to target specific groups of people according to set criteria. This can enable companies who want to channel their products or services to a narrow group of people, to do so, thus ensuring that the advertisements are highly relevant to their audience and thereby increasing the likelihood of a positive response.

Many companies are yet to recognise the incredible reach-power and sales potential of mobile advertising, which is fantastic news for savvy business owners like you. Now is a really good time to get in on the act and steal a march on your competitors, before they know what’s hit them.

Your professional internet marketing consultant will generate a bespoke mobile marketing campaign that will put your company at the forefront of your target audience’s mind and create a buzz around your brand that gets people talking.