Small Business Link Building – DIY Tactics to Try Today

While most small business owners understand the value of link building, the overwhelming majority do nothing about it. Even if they hire others to tackle the job on their behalf, they themselves tend to make no effort whatsoever to contribute to the cause. Which is a shame, given the way in which strong backlinks have a multi-pronged beneficial effect on the business they point to.

Of course, most business owners would argue that they a) do not have the time to get involved in link building and/or b) lack the expertise necessary. In reality however, there are various simple yet incredibly effective approaches to make a real difference starting right now.

So rather than just sitting back and wondering whether you could and should be doing more, here’s how to give yourlink building efforts a boost starting today:

1 – Why Not Ask?

First of all, chances are that whatever niche you’re in, there are literally thousands of businesses just like you that are gagging for good-quality links. As such, why not make the first move and simply ask them outright if they are interested in a link exchange? Worst case scenario, they say no and you try elsewhere. Best case scenario, you get seriously powerful and invaluable links free of charge. Send an e-mail, make a telephone call or even go visit them in person. There’s absolutely nothing to lose by trying and if you don’t ask, you’ll never know.

2 - Complementary Products and Services

Take a moment to think about the products and services you sell. Now, take another moment to think about the kinds of products and services that complement what you yourself have to offer. You run a taxi service, how about a car wash or motor spares shop? You sell toys for kids, how about children’s clothing or kidder theme parks? Think not about your rivals, but those that offer something within the same niche that you and they alike could send business between. Once again, you need only pick up the phone and ask.

3 - Use Infographics

Never underestimate the power of infographics when it comes to link building. And for two very good reasons as well – the first of which being that research has shown that infographics are exponentially more likely to be read, shared and to generate links than most other types of content. Not only this, but you can create (or have created) one outstanding infographic and have it published a thousand times over, without search engine spiders picking up so much a word of duplicate text. If you aren’t already working with infographics, it’s high time you started.

4 – Contests and Competitions
Last up, there’s one very slightly sneaky approach to link building and traffic-generating that’s more than worth exploring. In a nutshell, you run some sort of competition on your website, but instead of creating a competition page, you add the info to an existing product page or even your home page. You list your contest in competition directories, you ask as many sources as you like to feature it and in doing so, you get a ton of high quality backlinks to the permanent pages of your website. And just as long as you make sure that the competition itself is legit and relevant, you aren’t breaking so much as a single rule of any kind!

How Link Building could Increase your Website Rankings

If you wish your marketing to be a success you will need to make sure that any online content ranks well within the search engines. This short article offers you a brief glimpse into link building and how this may help your business.

Setting up a business can take up a lot of time and requires a great deal of commitment to make it as successful as possible. You will need to focus on your marketing if you wish it to really take off since there is so much competition around that it is easy to get lost in the crowd. For this reason you should make sure that you come up with regular online content and that you keep your website and/or blog ranking highly in the search engines. Perhaps one of the best ways to help improve your internet marketing rankings is by using link building which essentially aids website optimisation.

What is Link Building?

If you have a computer then you will almost have certainly used a search engine to find something online and you will realise that most people only tend to use the results on the first page. Therefore if your website ranks lower then this you will often find it is overlooked; which is of course bad for business. This is where link building can prove to be useful since it allows you to increase and improve the ranking of your website so that it is on the first page of results. This may at first seem like it could be quite time consuming and whilst it will take time and effort initially the results speak for themselves.

Link building basically refers to the quality, quantity and the relevance of links that are focussed on your website. Say a link to your website is included on a number of other websites then it will be seen by the search engine as being of greater importance. Therefore marketing links that point people in the direction of your website tend to increase the popularity of your internet marketing and should increase the ranking of your site.

How Link Building Works

Link building tends to be focused in two different ways as some websites may ask for a reciprocal link, meaning they require you to place a link to their website on yours so that you help each other. Or you may be able to find one way links which will not require help from you. In some cases these sites may charge a small fee so it may be worth looking for other businesses that are perhaps linked in someway with what you do, but are not in direct competition and helping each other out for free. If you go down this route then try to pick sites that already rank well so there is a greater chance of your link being viewed.

Using Link Building to Improve Website Rankings

It is vital for your internet marketing to get any websites you may have to rank well in search engines. This short article will give you a brief introduction to link building and show how it could help you.

Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your sites above those of your opposition. However there is one great way that may help you to improve your internet marketing rankings and this is something that is often referred to as link building; essentially this aids website optimisation.

1. Link Building Explained

You will no doubt at some point have used a search engine to help you find something online so you will understand that the majority of people will often only look at the first couple of pages of results. This means that for those ranking on pages three and lower they will often be overlooked. This is why link building can be incredibly useful as it enables you to raise the ranking of your website to feature towards the top. Although this is often viewed as being a time consuming way of internet marketing, the results make it worth the effort.

Link building essentially refers to the quality, quantity and relevance of the links that point towards your website. For example if a link to one of your websites is included on a variety of other websites then it will be viewed by a search engine as being of more importance. Therefore any link that points towards your website will be helping to raise the popularity of your internet marketing and therefore improve the ranking.

2. How Does this Work?

In general there are two key ways in which you can approach this. Some websites will ask for a reciprocal link which means that they will require you to place a link to their website on yours and you therefore assist each other. However you can also find one way links which do not require any help from you in this way. Some of these sites may charge for their help so it could be worth finding other small businesses or companies in a similar situation and helping each other.

Despite this sometimes being a slow and time consuming process of internet marketing it can provide you with great results and really help you to get more visitors to your websites and improve your business marketing.