How Quickly Can You Get My Website Onto Page One Of Google?

It’s possibly the most frequently asked question of every internet marketing company.
Hardly surprising really when you consider how valuable a spot on Google Page One can be for the vast majority of businesses.

For those who achieve success in reaching this seeming illusive territory the rewards can be enormous.

It’s important to realise that optimising your website for the search engines is not a quick fix, but rather a medium to long-term objective. That said, dependent on the competitiveness of the keywords and phrases you want to rank highly for, you could begin to see notable results as early as 6-8 weeks’ time.

Do not be tempted by any internet marketing company which promises you overnight success or instant results. Unless these people possess some kind of magic powers the rest of us mortals don’t have, then their processes will be at best dubious and like many before you, you will almost certainly find your website plummets in the rankings suddenly, or even disappears altogether, along with the so-called internet marketing company hopefully!

Another trick of the unscrupulous agencies is that they will promise you will achieve Google Page One status for a keyword or key phrase, which turns out to be irrelevant. Let’s say your widget manufacturing company is called ABC Widgets London.

Now do you think you’d be impressed by an agency that claimed they could get “ABC Widgets London” onto that exclusive first page?

Well I sincerely hope not:

1. Because there is no competition for that particular phrase
                and
2. 99% of people searching for your type of business won’t be aware you exist, that’s why they are searching, so the likelihood of someone actually typing your company name into the search box is pretty slim.

What you need is to rank highly for those terms your customers will actually use to find you. In the case of our example you would be aiming to attract rankings for search terms like: “widget manufacturing”, “widget manufacturers”, “widget production”, and the like.

This is where the knowledge and skills of your internet marketing advisor will come to the fore. The aim of every competent internet marketing company will be to get its clients’ websites to the top of the rankings . . . and to keep them firmly fixed there.

Clearly, in the world of internet marketing, you cannot do much better than to rank top of the pile every time someone searches for what your business offers.

Launching A New Business? An Internet Marketing Company Can Help You Make Your Budget S-t-r-e-t-c-h Further

When you’re launching a brand new business every penny counts. And without careful budgeting in place, it’s all too easy for your start-up costs to spiral out of control. This isn’t the best way to start a new venture as I’m sure you’ll appreciate.

While there are some costs that are (happily) avoidable because they are not essential to your business, marketing is not one of them.

Marketing is a requirement every business will need to consider for as long as that business exists. Marketing is how the world will get to know of your business. At its most fundamental, marketing will bring about brand awareness and a steady stream of customers. At its extreme it has be known to create fame and fortune too, particularly within the realms of Reality TV. But I digress . . .

Either marketing will be a function you will choose to carry out in-house, or else it will need to be outsourced to an competent individual or company. If you’re not sure what kind of marketing activities would glean the best results for your particular business industry or sector and you don’t have the expertise or resources to market in-house, then assigning your marketing function to a professional Internet marketing company makes perfect sense.

Employing an Internet marketing company to kick-start your online marketing campaign can benefit you in a host of ways:

You won’t waste time and money carrying out ‘random’ marketing activities that might not be right for your business.

All marketing will be tightly focussed and designed to appeal to your target audience.

Your Internet marketing company will create an emarketing campaign that is within budget and where ‘actions’ are fully accountable and measurable.

Your emarketing plan will contain a number of elements designed to maximise your visibility to potential customers and the media. This ‘marketing mix’ generally works much better than singular marketing activities carried out in isolation, which can result in a lack of momentum.

Your Internet marketing company may be able to obtain discounts from relevant publications and advertising platforms by bulk-buying advertising slots.

Your chosen Internet marketing company will be experts in social media and can arrange for you to have these elements (Facebook, Twitter etc) integrated seamlessly into your marketing campaign (if relevant).

As you have seen, there are many reasons for handing your fledgling business to an Internet marketing company to work their magic. By teaming up with the right specialists early on, you will ensure that your business starts off on the right foot so to speak, and keeps on heading in the right direction.

Want Web Design That Works? A Professional Internet Marketing Company Will Help Deliver The Results You Deserve

Do you think a good website design should be based around your business? In other words, all about you? ‘This is us. We have been established for 6 years. These are the products we make. Here’s a selection of our press releases.’


Not desperately inspiring is it?

Or do you firmly believe the essence of great web design begins by looking at the process from the prospective customer’s point of view? What are they searching online for? What are their ‘wants’ right now? How might you fulfil those requirements?

Sadly many websites are produced without a thought for the ‘customer experience’. Oh let’s see . . . we’ll have a Home page, an About Us page . . . a Testimonials page, because that’s what everybody does isn’t it? It’s the norm. It’s expected. It’s almost like selecting items from a takeaway menu.

What it boils down to is this: who are you designing your website for? If it’s simply to provide information about your organisation, then possibly a very basic website that can grow alongside your business might do the trick.

However, for the vast majority of business owners, they require a website that will do more than look pretty and provide information. They desire a website that will actively sell their products and services to a hungry audience. Therefore, the content must be exclusively designed to appeal to that target audience. This is absolutely vital.

And once your website is up and running, your chosen internet marketing company will teach you what you need to do in terms of Search Engine Optimisation (SEO), Google AdWords and Social Media Marketing, if these are aspects you wish to carry out in-house.

Having a bad website design is like trying to run a marathon with sprained ankle. You might make it to the finish line eventually, but you’ll have done a whole lot more damage in the process.

With an internet marketing expert on your side, getting a bespoke website that does your business justice is easy.

SEO Consultants: Learning to Avoid the Bad Ones

SEO, or search engine optimisation, refers to the process by which a company can improve the visibility of its website in search engines, leading to more visitors and therefore hopefully increased profits. One of the jobs of an internet marketing company is to understand how search engines work so they can use SEO methods, such as identifying certain keywords and editing the content of your site and its html coding accordingly, to improve your search engine ranking.


However, bringing in a consultant will of course cost you money so it’s not a decision you should take lightly or rush into. You want only the best, as shoddy SEO can do more harm than good to your company.

To help you out, here are some hints on how to avoid the many unreliable SEO consultants operating today:

Where is the money going?: Before you sign anything, a reputable marketing company should be able to provide you with a detailed budget of where all the recommended outlay for the development of your SEO strategy should be allocated. Some companies will claim they are ranking you highly in search engines purely by using SEO methods such as keyword placement, which is free, when actually they are using pay-per-click to increase the visibility of your website, which is a different thing entirely. If a consultancy is not prepared to outlay all the costs then stay away from it.

Beware the unsolicited approach: Any consultancy that has to resort to sending out SPAM emails to drum up customers isn’t worth your time. You ignore all those emails from companies trying to sell you diet pills or ‘genuine’ Rolex watches, and you should treat such messages from marketing companies in the same way. After all, if they use this somewhat unprofessional method to get business for their own company what do you think they will propose to do for yours?

Unrealistic promises: Be wary of any internet marketing company making claims that sound too good to be true: they probably are. For example, don’t go for a company which is happy to guarantee you a number one Google rating very quickly. As any good consultancy knows, done right, SEO takes time to take effect so you have to exercise a certain amount of patience.

Are they above board?: Try to check out the background of a consultancy you are thinking of hiring. Have they previously operated under any other names, or do they have multiple aliases? This could be a sign that they have something to hide, or their past dealings haven’t exactly reflected favourably upon them. Do they own ‘shadow’ domains, which can channel users to a site using deceptive redirects, or have they in the past had any domains removed from Google? These are all things you should check out before you even consider hiring them.

What to Consider when Using an Internet Marketing Company

If you decide that you need some help carrying out advertising for your business then you may wish to consider finding an internet marketing company. This article explains what you should look out for.

The invention of the internet has meant that the way people spend money and buy items has completely changed. These days if people wish to buy a product or service from a business they will conduct their research online. For this reason internet marketing is vital if you wish to capture as much of the market as possible.

No matter how big or small your business is you need to focus on advertising and creating an attractive and appealing website. However this may not always be easy, especially if you have little or no experience of running a business or advertising. If this is the case then you may wish to find an internet marketing agency to help you achieve your goals and advise you on how best to approach your advertising.

Why Advertise Online?

If you fail to conduct sufficient advertising online then you are not only losing out on potential prospects but also a platform that can reach out to your target audience all over the world. Internet marketing also has the bonus of being affordable for every business as there is a method of advertising to suit all budgets. This then gives you greater control over your business marketing as well as your brand.

Finding an Internet Marketing Company

If you are unsure of internet marketing and how best to approach this you could choose to find an internet marketing company to assist you. However it is vital that you run checks on the agency first and read as many reviews to ensure that you have chosen a reputable company. Be sure to select the best internet marketing company if you wish to help preserve and grow your company brand in the online world, as the wrong agency could actually damage your reputation. It is advisable to request for proof of their past results as well as asking for references if possible.
One thing you should be clear of before you decide to find an internet marketing company to help you is what your goals are and what you would like to achieve.