Drive More Customers To Your Website With Google AdWords

The world’s most popular and powerful search engine is currently Google. When business owners talk about getting their website onto Page 1, they generally mean Google.
So what kinds of businesses could benefit from a Google AdWords campaign?

Basically, any business that has a website. And these days, if you are in business, frankly you need a website.

The really great thing about using AdWords to bring more visitors to your site is ‘relevance’.  You will know that the people who come to your site having clicked on your ad are genuinely interested in what you have to offer. That’s because they entered your keyword or phrase in the search box – and your ad matched! And of course, you only pay when someone actually clicks on your ad, not each time it appears in the listings. The clue being in the name: Pay Per Click, or PPC.

Once your account has been set up and your strategy determined, your first ad(s) can be up and running within the hour. Assuming your campaign has been research properly it should quickly pay for itself in terms of additional enquiries and sales.

The first thing you will need to do is to identify the main keywords and phrases people might typically use to find your business online. Who is your ideal customer? Where do they live? Are they mainly local to your business? Or might they be national, or international? What is their age group? Does what you do or sell have a gender bias? What sort of websites, blogs or forums does your ideal customer frequent? How do they access the internet primarily? Is it via a PC, or is it more likely to be via a tablet or mobile phone?

Once you have built up a mental image of your ideal customer, it’s time to decide how much funding you will allocate to your ad campaign per month and how much you are prepared to bid for a particular keyword or phrase. Google’s keyword tool and keyword question tool can help you identify the sort of keywords and phrases your target audience is most likely to use to find a business like yours. This can be an ideal starting point.

To those in the know, Pay Per Click can be an extremely cost-effective way to run an advertising campaign, regardless of your budget. However it can prove expensive to dabble in if you aren’t sure what you are doing. Outsourcing your ad campaign to an AdWords professional will inevitably save you time and prevent costly errors that could blight your success.

Why AdWords For Mobile Phones Could Make Perfect Business Sense For You

If you run a service-based business setting up a Google AdWords campaign specifically for mobile phone users could be of considerable benefit to you.

You see, more people than ever before are using their mobile phones to carry out ‘service provider’ searches. And that’s across a wide range of industries not just the most obvious. Therefore it makes sense to consider tapping into this particularly lucrative marketing channel before your competitors do.

As well as having less competition (fewer advertisers), mobile advertising clicks generally cost less than traditional PC AdWords campaigns too which is good news for the budget-conscious business owner or entrepreneur.

As you would imagine mobile ads work particularly well for emergency call out type services such as plumbers, electricians and locksmiths. Perhaps a little more surprisingly, they are also proven to get great results for services like web design, jazz band hire and administrative and payroll firms too – services which would traditionally have been located online via a PC – or at one time – Yellow Pages.
Once you’ve registered your Google account it’s easy to set up your mobile advertising campaign in AdWords. Just go to the ‘Settings’ tab and under the ‘Devices’ column click on the word ‘All’. Now select ‘Let Me Choose’ and select ‘Mobile Devices With Full Browsers’. This will mean that your ad(s) will run on mobiles only, not iPads or PCs. Click save to confirm your selection.

To add your chosen contact number click on the ‘Ad Extensions’ tab, then ‘New Extension’ and type in the telephone number you want your customers to use. And that’s it.

It’s helpful to incorporate a tracking device so you can keep an eye on your ROI and the overall success of your mobile advertising campaign.

As well as placing ads onto the mobile network, here’s something else you may want to take a closer look at:

On June 7 2012, Google announced that its advertisers would have access to the 300,000+ mobile apps within its acquired AdMob network, providing marketing companies with a totally customisable advertising experience with global reach across multiple platforms.

To take advantage of this option select ‘New Campaign’ from the ‘Campaigns’ tab, then choose ‘Display Network Only (mobile apps)’. You will be able to refine your advertising campaign further by selecting individual apps you wish your ads to run with – perfect for fine-tuning your campaigns for specific target audiences.

Google AdWords provides highly optimisable advertising solutions along with infinitely customisable communications platforms, allowing you to access the people you most want to reach easily and cost-effectively. If you wish to learn more about the use of Google Adwords then contacting a Google Adword Consultant could be a first step, and how to find one? Try Google!