Has your social media marketing strategy been letting you
down? Are you beginning to feel sceptical about whether or not Facebook can
even do anything for your business? Do you feel as though you are wasting valuable
resources on social networking for very little gain, or have you taken bad
advice from poor SEO strategists in the past?
If so, you may feel like giving up on Facebook – but don’t.
Go back to the beginning, and if you put the right strategy in place it really
can help you take your small business to the next level. Social media marketing
is all about sticking with it and building up follower base. After all, Facebook currently has over 400
million members and chances are a large number of those are amongst your target
customer groups.
Here’s how you can make Facebook work for you:
Home Page: The first and most important thing to do, if
you’re going back to basics, is to create a unique home page that really sells
your business as soon as a person looks at it. Your profile picture should be
bold and include your company logo. The text next to your image should be kept
short, snappy and to the point for those reading it on mobiles: try to sum up
what your company is about in a couple of short sentences. Then further on down
the page you can go into more detail about the background of your company, what
you do and what makes you unique. Make sure you include an obvious link to your
website to increase traffic, and if you have offline shops then it’s vital you
let visitors know where to find you.
Maintain a Presence: You need to make the most of your
Facebook page as, if you do it right, it can help you create a solid brand
identity. Make sure you regularly share images, links, useful blog posts or videos
that will be relevant or interesting to your followers. Also, don’t be afraid
to be funny or a little irreverent with your posts: social media platforms such
as Facebook are a chance for you to be a little more informal with customers –
something you may not be able to do in day-to-day business transactions.
Special Offers or Competitions: A great way to keep other
Facebook users interested in your business is to offer regular incentives. Hosting
competitions is a fun promotional exercise and there are plenty of tools to
help you do this easily, such as Shortstack. Your Facebook page is also the
place to advertise any special offers you may have on, with links to your
e-commerce site so users can buy straight away before they lose interest.
Advertising and Promoted Posts: If you have some of your
advertising budget set aside then Facebook, with is many millions of users, is
a good place to invest this. With promoted posts, for example, you will pay a
flat rate in order for a single post to reach a certain number of users. If you
want to guarantee that your followers will see an important post, even if they
are not on Facebook very often, this is the way to do it. If you want to boost
your visitor numbers significantly, you also have the option of a standard ad
in the side column of the Facebook site which include an image, copy and
click-through link to the destination of your choice.
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