It’s the moment you have all been waiting for – our latest list of interesting and perhaps even useful statistics from the world of digital marketing.
65% of consumers are fed up with irrelevant communication
First up, it seems you aren’t the only one who’s well and truly fed up with pointless messages. A recent study found that a full 87% of younger consumers said they’d be encouraged to shop with a company that personalises its special offers and discounts. At the other end of the scale, 65% of shoppers said they’ve had enough of retailers and businesses in general sending them generic and useless messages.
46% of consumers have used social media to ‘call out’ brands
Naming and shaming companies in the face of a negative encounter is apparently becoming more popular than ever. A recent study by a Sprout Social found that a whopping 56% of millennial audiences have taken to social media to publicly vent their frustrations about businesses they’ve dealt with. On the whole, 46% of consumers have done exactly the same.
Consumers are switching to ethical utility brands
Environmentally friendly attitudes and policies are apparently winning over more consumers than ever before. Along with 16% of shoppers saying they’d abandon a utility service provider if it was involved in some kind of scandal, 10% said they would definitely switch providers if a competitor proved to be more ethical in general.
Email click-through rates fell last year
Though it may be too much of a general statistic to hold any real value, a new report from the DMA found that email click-through rates last year experienced a notable decline. Compared to the year before, click-through rates fell from 1.8% to 1.6%. Nevertheless, the overall open-rate remained at around the same 14.2%.
Two out of three luxury shoppers prefer to use mobile
Anyone involved in high-end ecommerce should probably take note of the fact that the majority of luxury shoppers apparently prefer to shop via mobile devices. A full two out of three luxury shoppers preferring mobile, according to Content Square.
Brands can benefit by avoiding or condemning Trump
Last but not least, analysis of brand sentiment scores before and after political statements and messages would seem to suggest that negative sentiments towards President Donald Trump can be beneficial in a business sense. Both Intel and Under Armour have recently seen significant jumps in their respective brand sentiment scores – both occurring almost immediately after the company’s publicly took a strong stance in one way or another against the Trump administration.
Since Under Armour’s CEO Kevin Plank revealed that he is to leave Donald Trump’s manufacturing council, the brand’s sentiment score has stood at a positive 89.4%.
65% of consumers are fed up with irrelevant communication
First up, it seems you aren’t the only one who’s well and truly fed up with pointless messages. A recent study found that a full 87% of younger consumers said they’d be encouraged to shop with a company that personalises its special offers and discounts. At the other end of the scale, 65% of shoppers said they’ve had enough of retailers and businesses in general sending them generic and useless messages.
46% of consumers have used social media to ‘call out’ brands
Naming and shaming companies in the face of a negative encounter is apparently becoming more popular than ever. A recent study by a Sprout Social found that a whopping 56% of millennial audiences have taken to social media to publicly vent their frustrations about businesses they’ve dealt with. On the whole, 46% of consumers have done exactly the same.
Consumers are switching to ethical utility brands
Environmentally friendly attitudes and policies are apparently winning over more consumers than ever before. Along with 16% of shoppers saying they’d abandon a utility service provider if it was involved in some kind of scandal, 10% said they would definitely switch providers if a competitor proved to be more ethical in general.
Email click-through rates fell last year
Though it may be too much of a general statistic to hold any real value, a new report from the DMA found that email click-through rates last year experienced a notable decline. Compared to the year before, click-through rates fell from 1.8% to 1.6%. Nevertheless, the overall open-rate remained at around the same 14.2%.
Two out of three luxury shoppers prefer to use mobile
Anyone involved in high-end ecommerce should probably take note of the fact that the majority of luxury shoppers apparently prefer to shop via mobile devices. A full two out of three luxury shoppers preferring mobile, according to Content Square.
Brands can benefit by avoiding or condemning Trump
Last but not least, analysis of brand sentiment scores before and after political statements and messages would seem to suggest that negative sentiments towards President Donald Trump can be beneficial in a business sense. Both Intel and Under Armour have recently seen significant jumps in their respective brand sentiment scores – both occurring almost immediately after the company’s publicly took a strong stance in one way or another against the Trump administration.
Since Under Armour’s CEO Kevin Plank revealed that he is to leave Donald Trump’s manufacturing council, the brand’s sentiment score has stood at a positive 89.4%.
Posts
