Popular Blog Ideas for Your New Business Venture

It’s no secret that blogging has the potential to be an incredibly lucrative business venture. All over the world, bloggers in growing numbers are asking and receiving huge sums of cash as influencers, having earned extensive and dedicated audiences.

Technically speaking, most people could achieve at least some kind of success with their own personal blog. After all, we’re all experts at something…right?

The secret to coming up with a great idea for a new blog lies in two things. The first of which being to focus on something you know and are passionate about, the second being to focus on a subject of interest to other people.

A difficult balancing act to pull off?

Perhaps not, as there are more diverse and wide-reaching subjects of interest to the masses these days than ever before. So if you’re looking to start a blog business venture and need a little inspiration, here’s quick rundown of just a few of the most popular web topics you might like to consider:

1. Self-improvement. 

 Any advice and guidance you could offer those looking to improve themselves, both in professional and private capacities alike.

2. Health & Fitness for Busy People. 

Why not base your blog on the kinds of simple, effective and workable health and fitness strategies that suit those with very little time on their hands?

3. Languages. 

 If you speak a foreign language even to a relatively modest extent, you could start a blog to help those interested in picking up the basics.

4. Budget Travel. 

Everybody loves travelling and the vast majority of travellers prefer to do so for the lowest price possible. Why not share all those budget travel tips and tricks you’ve come up with over the years?

5. Dining Out. 

 If you’re the type that likes to eat out on a regular basis, why restrict your comments and recommendations to other sites like TripAdvisor? There’s nothing to stop you starting your own site/blog that could become the next big thing.

6. Recipes. 

The key to success if looking to share recipes lies in offering something different. Or at least, something with a very specific focus. Meals for under £3, dishes that exclude certain ingredients, cooking for fussy kids in less than 15 minutes and so on.

7. How-to Hacks. 

 Simple guides and tutorials covering everyday tasks and projects are spectacularly popular these days. So why not share your own unique and innovative ways of getting things done with other people?

8. Relationships. 

 Likewise, millions of people from all over the world turn to the web every day for advice and guidance on various relationship issues. Whether serious, light hearted or downright hysterical, surely you’ve plenty of words of wisdom to share!

9. Music. 

 Share your thoughts, reviews, recommendations and so on to those with similar tastes in music to your own. Or perhaps go one step further and base your blog around playing musical instruments, production, editing and so on.

10. Sports.

Last but not least, if you can bring your own unique voice, tone and style to a dedicated sports blog, you could be golden. Which technically should be relatively easy – just as long as you focus on a sport or activity of any kind you are genuinely passionate about!

 

A Monthly Checklist to Keep Your Blog On Track

Give your business blog appropriate time and attention and it will reward you for your efforts. By contrast, neglect it and it may bring you nothing but bother.

The problem being that while so many business blogs start out great, their respective ‘owners’ sooner or later begin letting things slip. It becomes less of a priority, quality begins to slide and the benefits it once brought to the business slowly but surely disappear.

Which is why it’s a good idea to perform on-going health checks on your blog, just to ensure it and you are doing your jobs properly. It doesn’t have to be difficult – simply get into the habit of working with the following monthly checklist and you’ll find it much easier to keep your blog on track:

Interpret Data

First of all, owning and operating a blog – even a successful one – isn’t enough. If your blog is successful, you need to find out why and capitalise on whatever it is you are doing right. If it isn’t successful, you need to know what you are doing wrong and change things accordingly. Or if it’s ok but could certainly be improved, the same applies. Reviewing analytics and working with the data you collect should represent one of the most important core duties in the operation of your business blog. If it doesn’t, you are effectively grasping blindly in the dark and have no idea how or why your blog is performing as it is.

Rank Entries

When dealing with data, take a good look through your most successful entries for the month or year to date, in order to rank them in terms of performance. It’s crucially important to keep a log of your successes and failures in terms of entries and headlines, in order to determine what your target audience members do and do not respond well to. Focus on things like number of shares, time spent on each article, number of clicks, bounce rates and so on. This way, you’ll have yourself something of a blueprint mapping out the most successful posts/titles for your blog.

Itemize Content
Variety is the spice of life – something that applies to blog management just as much as anything else. In order to ensure that you are providing your readers with sufficient variety, it’s good to get into the habit of itemising content. For example, establish headers like video tutorials, infographics, podcasts, lists, opinion pieces and so on, checking each month that each category has been given sufficient attention.

Strategize for Next Month

Last but not least, once you have taken care of all of the above, you will have all the information you need to develop a near guaranteed winning strategy for next month. The worst thing you can do with any blog is to simply make things up as you go along. The more strategic you are and the more you base your strategies on the data you collect, the higher the likelihood of next month being even more successful for both your blog and your business.

Should I be blogging for my business?

Once upon a time, blogging was just for journalists, fashionistas, foodies and other people who though the world needed to hear what they had to say. Though bloggers became very influential, they remained within the ‘bloggosphere’ and few large corporations jumped on the blogging bandwagon.

Fast forward a few years however and things are very different. Thanks to the impact of social media and the influence of Google’s updated algorithms, blogging is now very much a tool for business. In fact, blogging is now so effective your company can no longer afford to ignore its power.

Google

If you’re trying to improve your company’s SEO and boost your URL up the Google rankings, incorporating a regular blog into your website is an absolute must. For a while now, Google has been favouring sites that keep their content fresh. Adding a weekly or monthly blog to your site shows Google that you’re maintaining and updating it. A blog is also an excellent chance to add more keywords to your site and fill it with information rich links and images.

Social media

Social media is an incredibly powerful - and affordable - marketing tool. Used properly, social media helps you to connect with your clients, build a personality for your company and create a loyal customer base. If you add a blog to your site, you can promote it on social media and show your customers that you’re an active participant in the network.

If your blog is interesting and relevant enough, the members of your social network will like and share it, boosting brand awareness and giving your business high quality marketing for free.

Growing your business

As well as being good for your company image, blogging is also great for business. A whopping 60% of companies who blog acquire more customers, a statistic that even the most cautious business owners can’t afford to ignore.

Building a relationship with customers

A blog is a great way to create a dialogue with customers and to build a solid business relationship. Through a blog, customers can get to know your company, your products and your services, ensuring that you’ll be the first name they think of next time they’re looking for anything you offer.

A blog also shows that you’re an authority in your area, giving existing and potential customers confidence in your abilities.

If you’re one of the many businesses that hasn’t yet embraced the blog, now’s the time to begin

How Your Blog Can Achieve Celebrity Status . . . Even If You’re Not Famous (yet)!

You can’t simply set up a blog in isolation and expect the search engines to pick you up. That’s like pitching a refreshments stall in the middle of the forest and not providing tourists with a map of where to find you!

Of course, given time, some people will stumble upon you . . . by chance . . .

However, we need our new, dynamic blog, which provides valuable content, to gain instant superstardom status. So here’s how we do it . . .

Blogs are – essentially – online magazines. And magazines make money through advertising products relevant to their readership. Once you’re established online, you can do the same. But no-one wants to visit a website plastered with ads – your potential audience is looking for quality content from somebody they can trust . So the first thing you need to do is create a rapport with your visitors.

Remember, most people are lazy. Therefore, most bloggers are lazy. If you are prepared to go that extra mile to deliver quality, timeless, original content, your readers will keep coming back to you for more of the same.

Here are some proven ways to attract attention to your blog:

Create a PDF which your readers can download for free. This can be a short report or White Paper teaching people how to do or create something (2-10 pages is ideal). There’s nothing more off-putting than coming across a website for the first time and having someone pitch their wares in your face! It’s a huge turn-off. Giving away valuable content is a sure way to instil trust in your readership. Be sure to capture the names and email addresses of your prospects before allowing them to download your material. Use a reliable autoresponder service for all your online marketing activities.

Create a series of informative articles which can be distributed to free article sites.

For a monthly subscription, there are websites which will distribute your articles for you.

Once written, you can combine articles to create an ecourse , or an information product you can sell online, or use to help build your list.

Post comments on other relevant websites/ blogs that link back to your blog. This is a simple, yet effective way of gaining recognition amongst your peers.

Seek out the true experts in your line of business – the renowned “gurus” in your field – and introduce yourself. Why not ask if you can interview them and post the interview on your blog? This is one of the quickest routes to your blog attaining celebrity status. It’s so simple to conduct a short interview via email – and in my experience – most people are thrilled to be asked for their opinions. And what’s the betting your expert will post a copy of the transcript on his/ her site as well? This is a terrific way of gaining free publicity for you and your site and something every serious business blogger should consider.

If you need help or advice a good starting point could be to look for internet marketing consultants

.