Consider this everyday scenario for a moment. You’re searching for information on a subject you’re interested in, and in doing so you check out a blog. The content is decent enough, but not a single person has bothered to share their thoughts, feedback or opinions in the comments section below.
Now, consider the same scenario, only in this instance, the comments section is alive with debate and discussion.
Which of the two would immediately hit home as the most prominent, appealing and authoritative post? Which of the blogs would you assume to be more popular and worth keeping an eye on?
Blog comments aren’t just about collecting feedback and suggestions from a target audience. They’re among the most important signs of engagement – they can even be a hugely powerful SEO ranking factor.
In which case, what can you do to encourage more blog comments? If you’re posting on a regular basis but seldom see anyone taking the time to join the discussion, how can you turn things around?
1. Target conversation-worthy content
For one thing, you could start by targeting the kind of conversation-worthy content that’s guaranteed to stir debate. This means keeping a close eye on current events that are relevant to your niche, and prioritising those your readers are most likely to feel strongly about. Don’t be afraid to stir a little controversy – anything that sparks debate is pure dynamite for engagement.
2. Start the conversation yourself
Not literally, but there’s no reason why you can’t ask your colleagues, your friends, your family members or even your employees to set the wheels in motion. It’s a simple case of getting the ‘snowball effect’ up and running, which can be as easy as manually starting their discussion. Just as long as the comments are valid, original and in some way meaningful, it doesn’t really matter who they come from.
3. Respond to comments
More importantly, still, you need to ensure that every comment you receive is responded to. Even if it’s as simple as a “couldn’t agree more, thanks for getting in touch!” or something similar, you need to show your audience that you are listening to and appreciating their feedback. If there’s scope for doing so, feel free to get as deep into the debate as you like and keep the ball rolling.
4. Make commenting on your posts easy
You also need to make it as easy as possible for people to leave comments on your posts. It should be as simple as entering text in the box below and hitting the bottom. No need to submit personal details, no requirement to open an account and no lengthy verification checks to go through. Comments are almost always left on the spur of the moment – make it quick and easy to comment or they simply will not bother.
5. Don’t forget the CTA
Lastly, slipping a gentle reminder into the mix can make all the difference. If you want people to comment on your posts, tell them. Don’t just give them the opportunity to comment – make use of calls to action and invite them to join the conversation. And don’t forget to express your appreciation, making sure they know their thoughts and opinions are important to you.
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