Should I be blogging for my business?

Once upon a time, blogging was just for journalists, fashionistas, foodies and other people who though the world needed to hear what they had to say. Though bloggers became very influential, they remained within the ‘bloggosphere’ and few large corporations jumped on the blogging bandwagon.

Fast forward a few years however and things are very different. Thanks to the impact of social media and the influence of Google’s updated algorithms, blogging is now very much a tool for business. In fact, blogging is now so effective your company can no longer afford to ignore its power.

Google

If you’re trying to improve your company’s SEO and boost your URL up the Google rankings, incorporating a regular blog into your website is an absolute must. For a while now, Google has been favouring sites that keep their content fresh. Adding a weekly or monthly blog to your site shows Google that you’re maintaining and updating it. A blog is also an excellent chance to add more keywords to your site and fill it with information rich links and images.

Social media

Social media is an incredibly powerful - and affordable - marketing tool. Used properly, social media helps you to connect with your clients, build a personality for your company and create a loyal customer base. If you add a blog to your site, you can promote it on social media and show your customers that you’re an active participant in the network.

If your blog is interesting and relevant enough, the members of your social network will like and share it, boosting brand awareness and giving your business high quality marketing for free.

Growing your business

As well as being good for your company image, blogging is also great for business. A whopping 60% of companies who blog acquire more customers, a statistic that even the most cautious business owners can’t afford to ignore.

Building a relationship with customers

A blog is a great way to create a dialogue with customers and to build a solid business relationship. Through a blog, customers can get to know your company, your products and your services, ensuring that you’ll be the first name they think of next time they’re looking for anything you offer.

A blog also shows that you’re an authority in your area, giving existing and potential customers confidence in your abilities.

If you’re one of the many businesses that hasn’t yet embraced the blog, now’s the time to begin