We’re all aware of the need to keep our website content fresh and relevant for online marketing purposes – ‘content is king’, as they say – but how on earth can you keep coming up with new ideas and keep your business running at the same time? It may seem as though everybody else finds it easy to churn out more and more interesting content whilst you sit there racking your brains and coming up with nothing. In fact, there’s no real secret: anyone can do it if they just learn how to identify those hot topics through some simple techniques.
Such as:
Watch Google Trends: If you really want to keep your finger on the pulse, then Google Trends will let you know what’s being searched for in real time. It works by breaking down hot searches and updates constantly throughout the day. Helpfully, it also sorts this information by sector so if you’re in a particular niche you may need to look no further to find a suitable topic to blog about on your website. You can also search by keyword or current trending news stories if you want to be a bit more specific.
Google+ Communities: Another helpful tool from Google if you’re looking for content: if you put your search terms into the search bar and then filter the results to look for ‘communities’ you can find the ones with a lot of posts and followers. Have a look at the kinds of things they’re talking about and any issues people are having that you may be able to help them with through useful blog posts.
Search News: This is as simple as it sounds. Every search engine has a news function that you can use to look for the latest events relating to a particular topic. If you’re the kind of person who is able to come up with content quickly then this can be very useful as it means you can be one of the first to comment on a particular story.
Twitter Advanced Search: This has become a vital source for content generation because the Twittersphere covers just about everything in short, succinct dialogue so you can quickly pick up an idea of the opinions around a certain topic or issue. All you need to do is go to the Advanced Search function in Twitter and enter a few keywords of your choice into the ‘any of these words’ section to get you started. You will then come up with plenty of potential content leads to follow.
The above are just a few examples of the resources available to you. Other useful tools are online forums, Reddit – the list just goes on. By compiling yourself a guide of the different content generation resources out there you should never be stuck for hot topics to comment on again. As a result, you can keep your website fresh and relevant.
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