Have you recently launched a new business or are you about to launch?
No matter how confident you are in your product or service, getting
your new business out into the world can be a daunting prospect.
According to an article by the National Business Association, marketing is cited as the major reason 64 per cent of new businesses fail. It doesn’t necessarily follow that these companies that went under did not spend any money on marketing, but rather in some cases that the marketing they did was inconsistent or ineffective.
For some inexplicable reason, some business owners view marketing as a ‘bolt on’ activity – a ‘nice to have’ – when the stark reality is that marketing is a ‘must have’ for every single business that wants to survive in these ultra-competitive times we live in.
So should you use marketing companies to take on your marketing for you, or should you take the DIY route?
For any new business, having a marketing expert on board from the start can be a great way to kickstart your company’s growth. The main advantage here is that those marketing companies which are experienced in your trade or industry will have accumulated a wealth of knowledge which can readily be put into practice. Not only will this save you a huge chunk of time over the coming days and weeks, but you will not be wasting your efforts going down blind alleys in trying out marketing activities which may not bear fruit.
As there are now many hundreds of marketing companies online which you may choose to employ, it’s well worth checking out their websites as the first port of call (particularly the sections on achievements and testimonials) to see who might be a good fit for you.
Something you might want to consider: is your preferred marketing company on the first page of Google for all the main ‘marketing’ keywords and phrases? If not, can you reasonably expect they will be able to achieve this for your business?
Once you’ve narrowed it down (anything from 3-6 potential ‘partners’), then why not call up your shortlist of marketing companies and ask them what they can do to kickstart your new business?
One final thing to bear in mind: don’t sign up with anyone who won’t let you have a trial period or who tries to tie you into a long contract. Any marketing professional worth his or her salt should be confident enough in their abilities not to have to resort to these sorts of underhand tactics.
According to an article by the National Business Association, marketing is cited as the major reason 64 per cent of new businesses fail. It doesn’t necessarily follow that these companies that went under did not spend any money on marketing, but rather in some cases that the marketing they did was inconsistent or ineffective.
For some inexplicable reason, some business owners view marketing as a ‘bolt on’ activity – a ‘nice to have’ – when the stark reality is that marketing is a ‘must have’ for every single business that wants to survive in these ultra-competitive times we live in.
So should you use marketing companies to take on your marketing for you, or should you take the DIY route?
For any new business, having a marketing expert on board from the start can be a great way to kickstart your company’s growth. The main advantage here is that those marketing companies which are experienced in your trade or industry will have accumulated a wealth of knowledge which can readily be put into practice. Not only will this save you a huge chunk of time over the coming days and weeks, but you will not be wasting your efforts going down blind alleys in trying out marketing activities which may not bear fruit.
As there are now many hundreds of marketing companies online which you may choose to employ, it’s well worth checking out their websites as the first port of call (particularly the sections on achievements and testimonials) to see who might be a good fit for you.
Something you might want to consider: is your preferred marketing company on the first page of Google for all the main ‘marketing’ keywords and phrases? If not, can you reasonably expect they will be able to achieve this for your business?
Once you’ve narrowed it down (anything from 3-6 potential ‘partners’), then why not call up your shortlist of marketing companies and ask them what they can do to kickstart your new business?
One final thing to bear in mind: don’t sign up with anyone who won’t let you have a trial period or who tries to tie you into a long contract. Any marketing professional worth his or her salt should be confident enough in their abilities not to have to resort to these sorts of underhand tactics.
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