It’s possibly the most frequently asked question of every internet marketing company.
Hardly surprising really when you consider how valuable a spot on Google Page One can be for the vast majority of businesses.
For those who achieve success in reaching this seeming illusive territory the rewards can be enormous.
It’s important to realise that optimising your website for the search engines is not a quick fix, but rather a medium to long-term objective. That said, dependent on the competitiveness of the keywords and phrases you want to rank highly for, you could begin to see notable results as early as 6-8 weeks’ time.
Do not be tempted by any internet marketing company which promises you overnight success or instant results. Unless these people possess some kind of magic powers the rest of us mortals don’t have, then their processes will be at best dubious and like many before you, you will almost certainly find your website plummets in the rankings suddenly, or even disappears altogether, along with the so-called internet marketing company hopefully!
Another trick of the unscrupulous agencies is that they will promise you will achieve Google Page One status for a keyword or key phrase, which turns out to be irrelevant. Let’s say your widget manufacturing company is called ABC Widgets London.
Now do you think you’d be impressed by an agency that claimed they could get “ABC Widgets London” onto that exclusive first page?
Well I sincerely hope not:
1. Because there is no competition for that particular phrase
and
2. 99% of people searching for your type of business won’t be aware you exist, that’s why they are searching, so the likelihood of someone actually typing your company name into the search box is pretty slim.
What you need is to rank highly for those terms your customers will actually use to find you. In the case of our example you would be aiming to attract rankings for search terms like: “widget manufacturing”, “widget manufacturers”, “widget production”, and the like.
This is where the knowledge and skills of your internet marketing advisor will come to the fore. The aim of every competent internet marketing company will be to get its clients’ websites to the top of the rankings . . . and to keep them firmly fixed there.
Clearly, in the world of internet marketing, you cannot do much better than to rank top of the pile every time someone searches for what your business offers.
Hardly surprising really when you consider how valuable a spot on Google Page One can be for the vast majority of businesses.
For those who achieve success in reaching this seeming illusive territory the rewards can be enormous.
It’s important to realise that optimising your website for the search engines is not a quick fix, but rather a medium to long-term objective. That said, dependent on the competitiveness of the keywords and phrases you want to rank highly for, you could begin to see notable results as early as 6-8 weeks’ time.
Do not be tempted by any internet marketing company which promises you overnight success or instant results. Unless these people possess some kind of magic powers the rest of us mortals don’t have, then their processes will be at best dubious and like many before you, you will almost certainly find your website plummets in the rankings suddenly, or even disappears altogether, along with the so-called internet marketing company hopefully!
Another trick of the unscrupulous agencies is that they will promise you will achieve Google Page One status for a keyword or key phrase, which turns out to be irrelevant. Let’s say your widget manufacturing company is called ABC Widgets London.
Now do you think you’d be impressed by an agency that claimed they could get “ABC Widgets London” onto that exclusive first page?
Well I sincerely hope not:
1. Because there is no competition for that particular phrase
and
2. 99% of people searching for your type of business won’t be aware you exist, that’s why they are searching, so the likelihood of someone actually typing your company name into the search box is pretty slim.
What you need is to rank highly for those terms your customers will actually use to find you. In the case of our example you would be aiming to attract rankings for search terms like: “widget manufacturing”, “widget manufacturers”, “widget production”, and the like.
This is where the knowledge and skills of your internet marketing advisor will come to the fore. The aim of every competent internet marketing company will be to get its clients’ websites to the top of the rankings . . . and to keep them firmly fixed there.
Clearly, in the world of internet marketing, you cannot do much better than to rank top of the pile every time someone searches for what your business offers.
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