Traditional forms of marketing such as magazine advertising, billboards, TV etc are slowly being replaced by search engine marketing (SEM). SEM can allow you to reach your target market in a very effective way, wherever your customers are in the world. It promotes your website by increasing its presence in search engine results pages using paid placement methods such as targeted advertising, paid inclusion. All those ads you see on the right hand side of the search results pages when you type in a key word – chances are these are the result of SEM.
The initial outlay of hiring a search marketing company to optimise your website’s visibility in this way can bring substantial rewards, and here’s why:
Typing keywords into search engines is the number one method people use to find websites. If you have used any of the methods listed above then you are tapping in to a global audience, all potentially getting ready to type in your key words. Furthermore, the majority of people will check a search engine every day – that’s a lot of potential clients that you simply wouldn’t have access to using the more traditional marketing channels.
Your website will appear to an audience who are already actively searching for your keywords. For example, if you are a company making toy prams for children, a person looking for this product will type in your key words and, if you are using paid-for, targeted advertising such as pay-per-click your website will appear to somebody who is already in the market for your products. If you pay enough per click then you are almost certain to increase the visibility of your website to your customer base.
Search engine marketing can also be far more cost-effective than other forms of internet advertising. For example, with pay-per-click you don’t pay until a user clicks on your advert so you are really only paying for those interested in your products. Furthermore, it has been estimated that there are 5-6 times more online purchases made from traffic coming from search engines than from banner adverts, and the cost is lower.
Search engine marketing can allow you to keep up with, or ahead of, your competition.
Really, if you want to maximise your business opportunities these days you need to be thinking about online marketing – because if you aren’t you can be sure that many of your competitors, whatever sector you are working in, are already doing it and reaping the benefits. If you want access to the latest search marketing methods, particularly if you are a start-up and want to hit the ground running, it may be a good idea to seek expert advice from a specialist search marketing company who will be able to develop the best online strategy to fit the particular needs of your market.
Search engine marketing is today one of the most sure-fire ways of increasing the visibility of your website and reaching out to a global customer base. Using a search engine marketing company can allow you to increase your profits at a relatively low outlay – and it should be remembered that online marketing is relatively outstripping the more established channels.
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