When you set up a home business you will soon realise that there are a number of benefits to networking and therefore marketing your business. You can choose to network either in a more relaxed social environment or more formally at a specific event. The key is deciding which of these two methods you are most comfortable with and which is most suited to your line of work. In this was you can then go on to find more work or pick up information that may be useful to you.
1. Formal networking
When you decide to network on a more formal level it will often be to find potential clients or to meet new colleagues within your line of work. This can seem a little intimidating if networking is new to you but eventually you will relax and find that it can be very useful. There are a number of professional networking events that aim to offer you news and information as well as courses and training. You will also find a number of formal business exhibitions that can offer you a great platform to increase your marketing by meeting potential new customers face to face.
2. Social networking
Depending on your line of work and how busy you are, you may find that social networking suits you much better then the more formal methods above. It can offer you a way to find work, contacts and help and advice for the day to day running of your business.
One great way of online marketing in this way is using forums as they can provide you with a really useful means of social networking online. You will find that people from all walks of life and with different experiences network online and it can be a great way of picking up hints and tips that you may find useful. Look out for forums that are particularly relevant to your line of work as you may be able to find work in this way. You could also try looking at social networking sites online such as Bebo, Facebook, MySpace and Twitter!
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